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Creating Superfans [Infographic] 22 May 2013 | 06:18 pm
This infographic shows how different types of social marketing tools influence each stage of the customer journey, converting a stranger to a follower to an advocate to a superfan. Earned media, conte...
Add Social Marketing to Any Event in 6 Easy Steps 4 May 2013 | 04:01 am
If event attendees aren’t sharing photos and videos featuring your brand, then your event marketing program made no lasting impact. More and more, social marketing is marketing. Sure, brands use paid ...
Turn Event Attendees into Brand Superfans using Social Media 4 Mar 2013 | 11:32 pm
Social marketers must do more than simply convert customers and event attendees into Likes and page views: the trick is to turn each customer into a contributor of social media that promotes your bran...
Why the new Android Cameras just might be the ultimate social marketing tool 12 Jan 2013 | 11:37 pm
A new class of Android-connected cameras is just beginning to make its appearance (check out the Samsung Galaxy Camera, for example). Running the FotoZap® app on one of these connected cameras turns i...
The Enlightened Way for Brands to Win at Facebook 13 Dec 2012 | 05:31 am
To win at Facebook you need both a fan base and content that your fans will want to share. This video describes how brands are building their audience by giving their customers what they want: persona...
Test 22 Nov 2012 | 05:55 am
This is a test post
The Scarily Effective Way To Increase Social Sharing 29 Oct 2012 | 09:53 pm
Transform onsite photos into shareable stories Photo filters increase the online brand impact of face-to-face encounters by up to 50% Capturing photos at your themed event, party, trade show booth or ...
6 Must-Have iPad App Features for Event Marketing 28 Sep 2012 | 04:25 am
A Better App For Your Brand Ambassadors The right iPad applications can bring loads of utility to any event or shopper marketing effort. But it’s not always easy to pull together a good toolset of eve...
Shopper Marketing is the Rising Star of the Marketing World 19 Sep 2012 | 11:16 am
FotoZap iPad: The Right Tool for the Right Market Shopper Marketing is a rising star in the marketing world. All indications are that Shopper Marketing is on the fast-track to become the most sought a...
Capture Facebook video endorsements at your next event 28 Jun 2012 | 03:40 am
Turn every customer into a super fan …and capture their endorsement as a Facebook video. Capturing videos as a gift for consumers is easy with the FotoZap app Social videos connect consumers ...
