Pointit - pointit.com - Search Engine Marketing | Point It
General Information:
Latest News:
Door to Door Content Marketing Case Study 23 Aug 2013 | 02:54 am
Business Challenge: Door to Door, the national moving and storage company, was trying to carve a place for themselves in an industry full of large players. They were well optimized, but were seeing st...
What is an Entrepreneur? 20 Aug 2013 | 09:14 pm
I recently read a great article about entrepreneurship in GeekWire about entrepreneurship; featuring Chris DeVore, a general partner at Founders Co-op and the omnipresent Moz CEO Rand Fishkin. The the...
How To Break The Rules (Sort Of…) – 5 Tips For Getting Past Ad Disapprovals 14 Aug 2013 | 11:58 pm
What do you do when you have an account that is running ads which are flagged as violating publishers’ advertising policies, but technically aren’t? A hospital client who wants to run ads around presc...
Responsive Website Design: 5 Reasons Why You Need It 8 Aug 2013 | 04:26 am
Responsive Website Design. Early in 2013, Google announced their AdWords migration to Enhanced Campaigns, which is resulting in advertisers being automatically “opted-in” to tablet advertising. What h...
Facebook Ads vs. Promoted Tweets: Who’s Better at Mobile Advertising? 1 Aug 2013 | 10:15 pm
In case you missed it, Facebook recently announced a surge in their quarterly earnings due to increased adoption of their mobile ad units. We here at Point It have been running mobile ads on Facebook ...
5 Solid Examples of Real Company $#^! 25 Jul 2013 | 04:10 am
Links – they have always been a buzz word that has sometimes confused company owners. Links are a SEO term, and the idea of a link can be hard for a company owner to understand. What they do understa...
Facebook and Twitter Ad Strategies – A Survival Guide 25 Jul 2013 | 01:31 am
According to the Pew Internet Project, nearly “…67% of online adults use social networking sites.” A survey from Ipsos Open Thinking Exchange in Jan ‘13, found that “…47% of Americans agree that they ...
The State of SEO 23 Jul 2013 | 11:36 pm
At least once a month, someone writes an “SEO is dead” post. While SEO is far from dead, and these sorts of posts usually make me laugh, these doomsayers are actually partially correct…you see, SEO as...
Flexible Bid Strategies 11 Jul 2013 | 08:06 pm
Flexible Bid Strategies are a series of bidding preferences, opted into at a campaign level, but controllable at keyword (except for enhanced CPC) and ad group levels. There are four main types of bid...
Hotels vs. The OTA’s: How to Succeed in a Highly Competitive World 3 Jul 2013 | 10:16 am
Travel and Hospitality is one of the most competitive verticals in paid search and the struggle between the hotels direct and third-party online travel agencies like Expedia, Orbitz, Hotels.com, Booki...
