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SMX East 2012 Preview 1 Oct 2012 | 03:50 pm
Good morning, PPC-ers! By the time you read this, I’ll be en route to the SMX East conference in New York City. I’ve been selected as a speaker for two panels. I’m really excited about this opportunit...
Doing Due Diligence On PPC Text Ads 24 Sep 2012 | 03:16 pm
How many times has this happened: you come up with a killer text ad idea, add it in to your rotations, and then BOOM! Nothing. No conversions, and you’re running up your campaign CPA. What happened? I...
Google Shopping Paid Placement – Early Results 17 Sep 2012 | 03:07 pm
If you’ve been listing data feeds on Froogle Google Product Search Google Merchant Center Google Shopping over the last couple of years, you’re probably aware of the big, big change they have been rol...
How To Get AdWords Seller Ratings In Your PPC Ads 10 Sep 2012 | 03:25 pm
If you’ve done any e-commerce searching in the last year or so, chances are you’ve come across an AdWords ad with some visible star ratings. Maybe a little something like this: The official nomenclatu...
Facebook Ads Vs. Sponsored Stories Vs. Promoted Posts 3 Sep 2012 | 03:42 pm
There has been a lot of talk this year about Facebook’s advertising efforts, most likely due to the scrutiny that company has received pre- and post-IPO. Coincidentally, I have had the privilege of te...
Is Facebook Sponsored Search A PPC Game Changer? 27 Aug 2012 | 03:19 pm
Facebook has really been stepping up their ad game since they went public earlier this year. Just this week, they rolled out a new advertising format: Facebook Sponsored Search. This new ad format all...
The Most Common Mistake In PPC Text Ads 20 Aug 2012 | 03:27 pm
I’ve been working a lot lately on building out PPC accounts for BuildASign’s newest site, Printcopia. And of course, no PPC buildout would be complete without the creation of a hell of a lot of text a...
Upcoming Speaking Gigs + PubCon 2012 Promo Code! 13 Aug 2012 | 03:23 pm
Pardon the self-promotional tone of this week’s blog post, but I have a few speaking engagements lined up for the fall that I’m very excited about. I’m very pleased to announce that I have been accept...
Importing Google AdWords Campaigns Into Microsoft AdCenter 6 Aug 2012 | 03:48 pm
Sometimes it can feel a little too easy to dismiss Microsoft AdCenter as a PPC network. It drives far less traffic than Google AdWords, their user interface sucks, their reporting is limited, and AdCe...
Going Down The Rabbit Hole 30 Jul 2012 | 03:48 pm
In my years of managing PPC accounts, I’ve noticed several different patterns and trends that are a part of the job. I even have pet names for some of these phenomena. This week, I want to talk to you...
