Google Makes New Rules for Press Releases 26 Aug 2013 | 05:58 pm

Learn how to write a press release that gets found in search and shared on social media.

How to Write a Press Release in 2013 14 Aug 2013 | 06:56 pm

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release Register here Back in 2006 a few very smart PR folk recognized the need for PR co...

5 Tips for Instagram 13 Aug 2013 | 05:06 pm

By Cokey Falkow If you are involved in digital PR or marketing Instagram is on your radar. The just-released study from L2 shows that Instagram is now in the top five social sites used by brands. Ho...

Timeline of PR News Content 11 Aug 2013 | 07:18 pm

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist t...

SMART News – Read a couple of chapters 8 Aug 2013 | 08:59 pm

Mapping the Brand’s Social Graph 8 Aug 2013 | 07:20 pm

This is the first in a series that expands on the skills of a Digital PR Agency Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholder...

The Digital PR Agency 26 Jul 2013 | 09:07 pm

Thirteen years ago when I urged PR agencies to start learning digital skills I ran into a hefty dose of skepticism. Seven years ago when we launched Social Media Club very few PR agencies were inte...

Analytics: A Vital Digital PR Skill 21 May 2013 | 09:00 am

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. ...

Analytics: A Vital Digital PR Skill 21 May 2013 | 09:00 am

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. ...

Analytics: A Vital Digital PR Skill 21 May 2013 | 09:00 am

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. ...