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What Do Subscribers Expect from You? 21 Aug 2010 | 02:17 am
Consistency is something that we all lean on, from the time we wake up to the time we go to sleep. When my alarm clock goes off, I hit the snooze button and it consistently reminds me to get up exactl...
Do Others’ Poor Email Practices Hurt You? 21 Aug 2010 | 02:11 am
If I heard it once as a kid, I heard it a hundred times: “You’re known by the company you keep.” Lately I wonder if as email marketers, and as companies with a web presence, we don’t give enough ...
How Good Can Your Confirm Rate Be? 21 Aug 2010 | 01:58 am
Something a little different for Friday: We get a lot of people asking what a “good†confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message a...
Comment Spotlight: The Most Important Email Stat? 21 Aug 2010 | 01:54 am
From time to time comments on the blog are worth discussing with everyone in a new post. Friday’s post on confirmation rates sparked a discussion of other other stats that we can measure and improv...
Do Buttons Get Clicked More Than Text Links? 21 Aug 2010 | 01:50 am
Many of our readers have already signed up to the live seminar on split testing that we announced last week. But even if you can’t make it, you’re probably interested in learning more about split...
7 Split Tests You Can Implement Today 21 Aug 2010 | 01:45 am
How many times have you heard “you should test to see what works best for you†or something to that effect? Probably too many to count, right? The reason you hear it so often is because when it c...
Twitter Your Email Newsletters 20 Aug 2010 | 06:04 am
If you follow online marketing circles, you’ve likely seen (and participated in) a lot of discussions about social media and using it to grow your business. While social media isn’t a replacement...
Better Email Newsletter Sharing on Facebook and Twitter 20 Aug 2010 | 05:37 am
Social media is a big part of the marketing world these days. Most net-savvy businesses (including us here at ProSender) have a presence on Facebook and Twitter. That being the case, we’ve found tha...
Market Like a Mind Reader 23 Jul 2010 | 01:38 am
You don’t need to visit a psychic to find out which subscribers will be pleased to receive your next email. You can find out yourself by segmenting your list. Sorting subscribers into segments based ...
See What Your Forms Could Look Like! 21 Jul 2010 | 01:15 am
Have you ever wanted to show someone all the cool things you can do with ProSender before they purchase an account? Ever wanted to see your options for web form creation at a glance? Now you can view...
