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10 Tips for Stronger Influencer Partnerships 26 Aug 2013 | 07:18 pm
“Though blogs and influencers don’t get a large portion of brands’ digital spend, they rank high with consumers for trust, popularity and influence … In short, where brands are spending is not fully a...
The Weekly Cocktail: Week of August 19th 23 Aug 2013 | 04:00 pm
Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! J.Crew Debuts Fall Catalog on Pinterest Can Facebook Rewrite the....
No PR Strategy Leads to Major Launch Fail 19 Aug 2013 | 08:51 pm
Many “how to” posts have been written with advice for startups and tech companies. In the startups space, some even advocate that founders should manage their own PR. Certainly, the founder knows the ...
Geben Communication’s Must-Read Articles: Week of August 12th 16 Aug 2013 | 04:00 pm
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: How To Find One Metric That Really M...
4 Tools to Up Your Visual Storytelling Game 13 Aug 2013 | 01:00 pm
Ever wonder how people get AMAZING images for Instagram (and other visually driven platforms) without spending hours pouring over Photoshop files? Instagram’s built-in filters are just the beginning. ...
Geben Communication’s Must-Read Articles: Week of August 5th 9 Aug 2013 | 04:00 pm
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Digital Marketers on Twitter: What T...
Paid vs Earned Media: Blurring Lines Create Potential Problems 9 Aug 2013 | 01:09 am
The lines between PR, social, marketing and advertising have been blurring — a trend that is accelerating as “native advertising” has become en vogue. We recently saw one of the potential pitfalls, w...
Bringing the Social Back to Social Media 7 Aug 2013 | 03:25 am
I think PR people have a very distorted social media experience. Take Facebook, for example. If you’re like me, you’ve “liked” a whole bunch of pages that don’t really interest you, but you need to fo...
7 Steps for Effective User-Generated Content Campaigns 5 Aug 2013 | 06:29 pm
With the increasing popularity and importance of content marketing, we find ourselves on the hunt for amazing content to share. “Look at this” content that reinforces marketing objectives … makes read...
Geben Communication’s Must-Read Articles: Week of July 29th 2 Aug 2013 | 04:00 pm
Each week, Geben will compile and share some of our favorite PR and social media articles. As we close out this new week, here are some of this week’s must-reads: Can Digital Save Retail? Why Telema...
