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3 ways to measure the success of your website with Google Analytics 26 Aug 2013 | 01:25 pm
Few real estate agents dispute the need for an effective website. As more and more people turn to the web to help them find an agent or search for property, websites are becoming an indispensable part...
Why letterbox dropping is the worst metaphor for email 26 Aug 2013 | 07:02 am
I received another email from a real estate agent yesterday. Apart from one lead article, it was full of his latest listings. Unfortunately, the “lead” “article” was actually nothing more than a headl...
7 real estate marketing tips from ICSF 2013 1 Aug 2013 | 01:28 pm
This time last week I was 30,000 feet somewhere above the Gulf of Abu Dhabi, flying back from the Inman Connect conference in San Francisco. ICSF is a cutting-edge real estate technology conference ja...
5 essential tools to protect your privacy on Facebook 28 Jun 2013 | 12:40 pm
Facebook is a useful business tool and a fun place to keep in touch with friends, but having a profile on Facebook also exposes you to a host of privacy risks. Sharing too much information on Facebook...
Why your email marketing isn’t working and what a farmer would do about it 21 Jun 2013 | 01:57 pm
At the end of a long, dusty, gravel road, not far from the tiny wheatbelt town of Karlgarin, you’ll find Liz and Peter Ray’s farm. Its vast 4,800 hectares (12,000 acres) sprawls endlessly across a fla...
The 9 Cs of Social Media policy 19 Jun 2013 | 08:37 am
Does your organisation have a social media policy? If not, your organisation and franchisees may be facing of a host of legal risks. In a 2011 decision, Fair Work Australia ordered Linfox to re-employ...
So your employee has vented about your business on Facebook. Now what? 4 Jun 2013 | 01:33 pm
Imagine for a moment that you’ve just found something on Facebook that untruthfully accuses you of short paying your staff and paints you as a harsh, uncaring boss. Now imagine that the post was writt...
What mums can teach us about being more attractive online 27 May 2013 | 07:21 am
In this post I’m going to look at how agents can make themselves more attractive online. Why? Well, we all know that people buy from people they know, like and trust so presenting a positive image is ...
How real estate franchises are using Facebook Groups to encourage teamwork 9 May 2013 | 10:39 am
Creating a sense of teamwork takes a lot of effort. In franchises that span state and national boundaries developing a supportive and positive culture demands that CEOs and boards look for new and inn...
How to make profitable connections on Facebook 3 May 2013 | 11:49 am
Facebook can be lots of fun. It allows us to connect with long-lost school friends, work colleagues and share what we’re up to with our kids. But it can also waste a lot of time! Rather than aimlessly...
