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Top tips on how to create a successful email welcome programme 27 Aug 2013 | 03:16 pm

It’s my job to keep up to date with what’s hot and what’s not when it comes to email marketing. That’s why I find myself [...] The post Top tips on how to create a successful email welcome programme ...

Letter writing given a new lease of life thanks to new Lettr smartphone app 24 Jul 2013 | 10:45 pm

Here’s a question for you: when was the last time you sat down and wrote a well thought out, beautifully written letter? I’m willing to [...] The post Letter writing given a new lease of life thanks ...

Fashion World launches new propositionwith DRTV advert by Red C 17 Jul 2013 | 10:06 pm

Plus-size retailer Fashion World has launched a brand new proposition for its Autumn-Winter 2013 collection, with a bright, colourful DRTV advert. Created by Manchester based [...] The post Fashion W...

“Things Come Apart” 50 Disassembled Objects by Todd McLellan 19 Jun 2013 | 09:29 pm

Ever wanted to see exactly what was inside a fire extinguisher? Or an old phone? There is a certain child-like joy in taking something apart to see how it works. The post “Things Come Apart” 50 Disas...

Step by step guide to segmenting your email marketing data 4 Jun 2013 | 01:28 pm

Getting people to read your emails is getting tougher by the day. That’s why, to remain competitive, it’s essential that your email content is always relevant to the person receiving it. The post Ste...

How to choose an email marketing agency 30 May 2013 | 08:22 pm

There are so many variables to consider when choosing an email marketing agency to work with. What skills should you look for? What questions should you ask? And what should you expect from the agency...

The future of email 11 Apr 2013 | 10:19 pm

Since social media reared its head over 10 years ago, it has rapidly integrated itself into almost every aspect of our everyday personal and professional [...]

Advertising Agency Red C launch new DRTV advert for Marisota 1 Apr 2013 | 04:27 pm

Manchester based advertising agency, Red C, have completed work on the latest DRTV commercial for fashion brand Marisota. Following on from last season’s sketchbook theme created by the agency, the ne...

Integrating social media with email marketing 20 Mar 2013 | 07:33 pm

During my time at Red C I have worked across many email marketing programmes from a whole host of sectors including travel, retail and leisure. I have also been lucky enough to have been acknowledged ...

The enduring appeal of the Soap Opera advert 14 Mar 2013 | 07:32 pm

It’s long been a tactic of advertisers to create soap opera style campaigns for big name brands and they achieve varying degrees of success. Some we begin to care, creating ‘water-cooler’ moments in t...

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