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Interpreting Net Scores and Mean Scores for the Likelihood to Recommend Metric 15 Aug 2013 | 05:12 pm
How do people interpret mean scores and net scores? Is there an advantage of using one metric over the other? I am studying these two different ways of summarizing data to determine the usefulness of ...
Customer Feedback is Not Money in the Bank 14 Aug 2013 | 07:00 pm
Last weekend, walking through my old hometown for the first time in a few years, I came across the site where I’d seen my first ATM back in the 1970s. The machine had changed, but the worn out sign ab...
Can Customer Advocacy be Systematized? 13 Aug 2013 | 09:06 pm
Advocacy can be defined in many ways: to recommend, to provide references, to be an ambassador for a brand. Plainly put, advocacy is: people talking nicely about an organisation and recommending what...
Survey Fail 10 Aug 2013 | 10:55 pm
A friendly reminder that you should always have someone else review your questionnaire. You don’t want to commit the great acts of survey fail that these survey authors did. 10. Make sure your choice...
Is the Ideal Survey Length 20 Minutes? 9 Aug 2013 | 01:39 am
As part of the CASRO webinar series, yesterday Inna Burdein, Ph.D., director of panel analytics with the NPD Group, discussed her research into survey length and effort. The session moderator – John ...
A Review of Jonathan Haidt’s “The Righteous Mind” 7 Aug 2013 | 06:50 pm
The book’s subtitle – “Why Good People Are Divided by Politics and Religion” – immediately appealed to me because of my interest in politics, in religion, and how both realms individually and jointly ...
Respondents as Robots 1 Aug 2013 | 04:00 pm
Besides leading questions, another common mistake I see in the draft questionnaires I’m sent is treating respondents as robots. Something about becoming a survey author inspires us to suddenly think o...
10 Things Survey Researchers Should Know About Twitter 1 Aug 2013 | 01:13 am
Over the last couple years, I’ve been looking at Twitter’s potential in survey research. Why Twitter? Because it’s vast, it’s fast, and it’s cheap. Yesterday, for CASRO, I presented ten things surv...
Agile Research for Rapid Response and Iterative Development 31 Jul 2013 | 04:14 am
Matt Warta of GutCheck, an online qualitative research firm, and Brad White of Prophet, a brand and marketing consultancy, discussed agile market research in last week’s GreenBook webinar, “Researchin...
Ask Me No Leading Questions, and I’ll Tell You No Lies 27 Jul 2013 | 02:21 am
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintention...
