Case: Turning a legendary golf course into an icon – The Ullna Golf Club rebranding project. 16 May 2013 | 07:17 pm

Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designe...

Case: The Marginalen and Fredrik ‘Benke’ Rydman story continues. 22 Apr 2013 | 11:45 am

As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’ Rydma...

Budweiser understands future communication is all about innovation 20 Apr 2013 | 10:40 am

Living in a connected world where information is accessible 24/7 and shared by everyone through social networks means you’ve gotta spend more money on your product to make sure you’re on top of the co...

Design and creativity sells. Have a look at Miss Ko if you don’t believe me. 11 Mar 2013 | 12:24 am

I wrote a blogpost the other day about design and why it’s important for future brands. Then today I ‘ran‘ into this fantastic artwork made by london based agency Gregory Bonner Hale for a restaurant ...

Why design is essential to future branding 9 Mar 2013 | 01:58 am

Thinking about design today. I wrote a blogpost a couple of weeks ago about the three components of future branding; Authenticity, Innovation and Design. Today I though I’d dig deeper into the design...

The Oracle says: 7 Mar 2013 | 11:57 pm

What comes after Facebook? A social world? 6 Mar 2013 | 10:49 pm

Almond Butterscotch named his photo Connected and lonely That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve be...

Change starts with a knife! 5 Mar 2013 | 11:08 pm

The food industry keeps on spending money on products that saves us time. Fast food, pre cooked food, half fabricates, frozen food etc etc. It’s easier than ever to distance ourselves from the fact th...

33 491 viewers and 1 year later. This wednesday it’s time for Webbdagarna again. 4 Mar 2013 | 01:07 pm

About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year wa...

Fulfil your dreams by not thinking like other people. Learn from Mike Basich! 3 Mar 2013 | 07:11 am

Way back in Tignes. Me, Tina, Andy, Mike and Greger in front. Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel an...