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Do You Have a Long-Term Social Media Plan? 30 Apr 2011 | 03:31 am

As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions some businesses cannot genuinely...

Do You Have a Long-Term Social Media Plan? 29 Apr 2011 | 08:31 pm

Here is a great social media tactics article I found on Mashable. Brian Soliz gives “best practices” for integrating social media into your business marketing plan. He makes some very valid points: Y...

All You Need is a Thousand True Fans 22 Apr 2011 | 10:46 am

A True Fan is defined as someone who will purchase anything and everything you produce. They can't wait till you issue your next work. They are true fans. No related posts. Related posts brought to ...

All You Need is a Thousand True Fans 22 Apr 2011 | 03:46 am

I had been quite impressed with the concepts in this essay when I read it a few years back. Glad I found it again. A True Fan is defined as someone who will purchase anything and everything you produ...

Google Take Pictures of Your Biz? 13 Apr 2011 | 02:42 pm

If you own a business, you can apply for a free (yes FREE) Google photo shoot. Anyone can sign up, and demand will determine where Google’s Photogs go next. Click Here to Get Google to Your Business  ...

Google Take Pictures of Your Biz? 13 Apr 2011 | 07:42 am

If you own a business, you can apply for a free (yes FREE) Google photo shoot. Anyone can sign up, and demand will determine where Google’s Photogs go next. Click Here to Get Google to Your Business...

Are You Tracking Conversions on Your Ads? 3 Apr 2011 | 07:52 am

Making sure you accurately track your advertising, and then tweaking it for the best return-on-investment is one of the wisest moves you can make for a bigger bottom line. No related posts. Related ...

Are You Tracking Conversions on Your Ads? 3 Apr 2011 | 12:52 am

It’s a rare occasion when I find a client (in my admittedly rural area) who is actually tracking the effectiveness of their advertising. At the very least asking customers “How did you find us?” We’r...

Psychology of the Purchase 24 Mar 2011 | 12:49 pm

The psychology behind buying is in some ways simple. It's also a skill that can take a lifetime to master. All you have to do is get people to want your product, and then remove the logical reasons wh...

Psychology of the Purchase 24 Mar 2011 | 05:49 am

The psychology in making a purchase is both simple and complex. It’s simple, because each element of the psychology is easy to understand. However, actually using it in real life and business can be p...

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