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7 Considerations to Make When Choosing the Right Image for Your Landing Page 27 Aug 2013 | 07:28 pm
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offer...
What the New AdWords Quality Score Updates Mean for You 26 Aug 2013 | 07:43 pm
In late July, AdWords announced that they would be updating the way quality score is reported. According to that announcement, this should not directly affect your ad performance since it only affects...
Mojo Week in Marketing: August 23, 2013 23 Aug 2013 | 08:21 pm
This week’s theme is leadership. Whether you’re a CEO or a lowly ole’ intern, it’s vital to monitor the ways companies and individuals are staying at the forefront of their industry. Sure, some of us ...
WEBINAR: The State of Google Marketing for Nonprofits and Associations 21 Aug 2013 | 06:47 pm
If you work for a nonprofit or association, you know how hard marketing can be. Not least on your list of challenges is lack of funding to actually do the marketing you so desperately need for your or...
Google’s Weapon Against Large Scale Link Building: The User Generated Spam Penalty 20 Aug 2013 | 07:00 pm
Google seems to be shifting focus from the people who attempt to build links and instead seems to be focusing on the platforms that allow users to create those links, especially the platforms that all...
Using Similar Audiences To Expand Your Remarketing Reach 19 Aug 2013 | 07:11 pm
Google AdWords recently released the Similar Audiences feature to help expand advertisers’ reach to potential customers using remarketing lists. The tool automatically finds users who have shared inte...
Mojo Week in Marketing: August 16, 2013 16 Aug 2013 | 06:41 pm
As a follow-up to last week’s topic on blogging, this week’s edition of the Mojo Week in Marketing is all about blogger outreach. Adam Franklin lists the 10 commandments for reaching A-list bloggers (...
Google Analytics: Tracking the Elusive Data of Bing Ads 16 Aug 2013 | 06:19 pm
In digital marketing, Google and its advertising counterpart Google AdWords seem to rule the world. While a lot of the time that may be true, a fair amount of our clients also utilize Microsoft’s Bing...
Live from B2BLeadsCon: Maximizing Organic Search with Google to Drive Referrals 15 Aug 2013 | 11:08 pm
I’m at day 2 of B2BLeadsCon in New York, and the first session of the day was a topic near and dear to my heart: lead generation through organic search. The session was presented by Jim McKinley of 36...
Live from B2BLeadsCon: Using Content Marketing to Generate Quality Leads 14 Aug 2013 | 11:21 pm
By now, you’ve likely heard all the hoopla around content marketing, and all the reasons why you should be developing a content marketing strategy to generate and nurture leads. But many hangers-on, e...
