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Five For Friday — August 19-23, 2013 22 Aug 2013 | 10:20 pm
Here is this week’s round up of the five most interesting and informative industry articles: 1. 4 Google Changes That Could Impact Your Holiday ROI- Search Engine Watch describes four changes from G...
What is the Average Conversion Rate? A 2013 Update 22 Aug 2013 | 07:00 pm
Much has been written about conversion rates since this article was originally published in 2007 on our website. The most recent available data comes from a 2012 Marketing Sherpa report on average con...
Digging Deep Into AdWords: Great Data Analysis Without Leaving Your Account 20 Aug 2013 | 06:00 pm
As the search engine marketing industry has grown, dozens of third-party tools have emerged to help SEMs slice, dice, and manage data. Given the thousands of keywords, ads, and account setting combina...
Five For Friday — News From The Week Of August 12-16, 2013 16 Aug 2013 | 06:29 pm
Here are five of this week’s most interesting and informative articles: 1. Manage Upgraded Sitelinks in the New Version of AdWords Editor - On August 13, Google released the new AdWords Editor which ...
5 Tips For Last-Minute Back-To-School Campaigns 15 Aug 2013 | 08:16 am
Usually, back-to-school shopping leads to a revenue spike for the start of Q3 for retailers. It allows for a good start leading into the holiday season of Q4 and toward having a strong second half of ...
How To Use Scripts To Analyze AdWords Bid Headroom 13 Aug 2013 | 08:25 pm
Companies of all sizes and within practically every industry have discovered that Google AdWords can considerably boost the visibility of a brand without wreaking havoc on company finances. Since mark...
Five For Friday– August 5-9, 2013 10 Aug 2013 | 01:32 am
Here are five (plus a bonus!) of this week’s most interesting and informative articles: 1. View manual webspam actions in Webmaster Tools — Yesterday, Google announced a way to easily see details of...
The Search CTR Equation: Paid + Organic = Max ROI 8 Aug 2013 | 07:50 pm
In the world of search engine marketing, one thing is certain – the rules and best practices for generating success are constantly changing. What works in organic search and SEO one day, can be oblit...
PPC Keyword Optimization: Cost Per Conversion 5 Aug 2013 | 09:08 am
When first starting pay-per-click (PPC) ad campaigns, many people have a hard time of grasping as to when and why you should make keyword changes or “optimizations.” Keyword optimization is one of th...
Five For Friday — July 29 – August 2, 2013 2 Aug 2013 | 09:31 am
Linking and link tactics have been the subject of much speculation this week, after Google’s announcement late last week concerning adjustments to their guidelines on link schemes. Since linking is su...
