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The Smart SEO’s Guide to Effective Outreach 26 Aug 2013 | 10:13 pm
This is not a blog post about tricks. If you are looking for someone to tell you to write in lowercase so that you “look more casual” or to pretend to be a lady so that more people will reply to you, ...
Internet Marketing & Teaching: One and the Same 23 Aug 2013 | 11:49 pm
People often ask me how I ended up in the Internet marketing industry, and in all honesty, it just kind of happened. I couldn’t be happier about joining the team at SEER, and my brain has become a spo...
Mastering PPC: Bidding Options 22 Aug 2013 | 07:00 pm
I think we all have a few things from our childhood and teenage years that get us super excited like Nintendo, gushers, Boy Meets World and boy bands… *NSYNC went on “hiatus” about 11 years ago and h...
Common SEO Questions & How to Answer Them 21 Aug 2013 | 10:36 pm
A successful search project requires the cooperation and participation of many stakeholders within an organization. Chances are many of these individuals have little search experience, and have questi...
Going Back to SEO Basics to Increase Conversions 16 Aug 2013 | 09:11 pm
I got lazy. Some basics fell to the side while I had my head down. I didn’t check on some seo basics that could have increased client conversions. They really didn’t matter until they all of a sudden ...
Event Tracking in Google Analytics Explained for Non-Coders 15 Aug 2013 | 08:23 pm
You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader, meet Event Tracking; Event Tracking meet...
Mastering PPC: Quality Score, Ad Rank and Why They Matter 15 Aug 2013 | 05:02 pm
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricin...
Book Report: Setting the Table 13 Aug 2013 | 04:45 pm
In my soul I believe that making people feel special is a competitive advantage, whether that is with employees or with clients. Do your clients feel like guests? I picked up this book because I hav...
Mastering PPC: Landing Conversions with Landing Pages 8 Aug 2013 | 06:04 pm
As summer comes to an end my thoughts wander to autumn which then ultimately wanders to the Philadelphia Arctic Tundra that is winter. I’m a planner so I start shopping for my winter jacket in August ...
[SEER Event] Marketing Analytics: Proving and Improving Online Performance 5 Aug 2013 | 10:45 pm
Appropriate for all levels of marketing professionals, this SEER event will focus on the core principles of Marketing Analytics: setting measurable goals, getting visibility into online channel perfor...
