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Success in the Mobile News Feed 20 Aug 2013 | 06:00 pm
We’ve had a lot of questions about the future of rich media in mobile. Rich media on mobile, powered by HTML 5 pages not Flash, are optimized for a take over experience within our native mobile apps. ...
How To Be More Successful With Facebook Graph Search 16 Aug 2013 | 12:47 am
Originally published on TheMail Hashtags have long been used by social networking sites like Twitter and Instagram to categorize tweets and posts, helping them show up more easily in searches. With th...
To Tweet or Post? 14 Aug 2013 | 11:22 pm
Our very own Marko Muellner, VP of Marketing here at ShopIgniter was asked by VOWS magazine to contribute to an article on how social media is impacting the wedding industry – particularly how retaile...
2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately 7 Aug 2013 | 11:28 pm
Originally published on ClickZ I’m on vacation. I’m currently on the very end of Long Island, NY, in a beautiful little town of beaches, a lavender farm, vineyards, and some of my most favorite pe...
Facebook Improves Rich Media in the News Feed 5 Aug 2013 | 01:45 pm
Facebook will announce on September 30th, 2013 that they are no longer supporting custom Adobe Flash experiences directly in the desktop news feed (but, for example, YouTube and Vimeo players will rem...
Facebook Launches Embedded Posts 1 Aug 2013 | 11:02 pm
Yesterday Facebook Launched embedded posts which will allow people to embed public Facebook posts on a website or blog. Here is a snippet from the official description on the Facebook developer blog, ...
Newsfeed Marketing Grows – Welcome To The Party, LinkedIn 26 Jul 2013 | 08:50 pm
Well, look who’s thrown their hat in the newsfeed content marketing ring…LinkedIn. As Computerworld lays out here, LinkedIn is creating more opportunities for companies to market within users’ newsfee...
The [Un]official Content Marketing Calendar 17 Jul 2013 | 09:35 pm
Today is July 17. Did you know that, according to Brafton, ‘Back to School’ marketing starts…now? If you’re anything like me, you hate it when retailers start blasting Christmas music while Hallowee...
Who Is The Big Winner In Digital Advertising? 15 Jul 2013 | 08:52 pm
Originally published in MediaPost Google, Facebook and Twitter are in a battle to win your ad dollars. The battle ground: a dizzying array of new targeting tools. While this means that targeting optio...
A recipe for rich media advertising in the news feed 28 Jun 2013 | 06:00 pm
Originally published in the SmartBlog on Social Media This may be a tired analogy, but stick with me for a moment: There is something magical that happens when you mix a variety of bland, or even bitt...
