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3 Steps for Building Self-Sustaining Customer Communities 21 Aug 2013 | 12:33 am
Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific p...
Empowering Employees With Social Storytelling is Key to Company Growth 12 Aug 2013 | 11:18 pm
Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base ...
What Steve Jobs Knew About the Importance of Values to Your Company 6 Aug 2013 | 11:47 pm
Steve Jobs Talk About Branding from RANSON on Vimeo. The future of profit is purpose. We say this often at We First, but this is something Steve Jobs understood so well, almost 20 years ago. Always a...
The No.1 Marketing Mistake: An Undefined Brand is Unshareable 31 Jul 2013 | 12:35 am
“Nothing seems more obvious to me that a product or service only becomes a brand when it is imbued with profound values that translate into fact.” – Richard Branson, Founder of Virgin Group From F500...
Come Celebrate: We First is 2 Years Old! 25 Jul 2013 | 09:52 pm
It’s hard to believe but We First is officially 2 years old this week! We want to give everyone a chance to celebrate with us, so read on for a special gift and invitation below… The We First book ca...
At Starwood Hotels, Glamour and Sustainability Go Hand in Hand 23 Jul 2013 | 11:58 pm
At We First, we only partner with extraordinary companies that share our same drive and vision for positive social change, and on that note, we’re so excited to host the 2013 We First Social Branding ...
Marketing 3.0: The Rise of Purpose-Driven Social Brands [Infographic] 15 Jul 2013 | 10:21 pm
Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like...
Shared Vision and Commitment to Purpose: The Foundation for Community 11 Jul 2013 | 11:00 pm
Social media offers businesses and non-profit organizations an unprecedented opportunity to build customer communities that can have enormous value in building reputation, loyalty, trust and bottom li...
CMO vs. CSO: 8 Steps to Bridge the Divide That Could Undo Your Business 10 Jul 2013 | 10:18 pm
It’s heartening to see so many large corporations, both B2B and B2C, intensifying sustainability efforts across how they source and manufacture their products, manage their business and employees, and...
Speaker Shout Out: Coca-Cola, UN Foundation, and charity: water at the 2013 We First Seminar 5 Jul 2013 | 10:49 pm
Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is...
