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UX Roles - who does what in User Experience 28 Apr 2012 | 10:26 pm
The term User Experience is causing a lot of confusion due to the fact that UX roles and responsibilities are fairly unclear and undefined by most people. Not knowing what something is, but knowing y...
What is Website Usability 13 Apr 2012 | 09:56 pm
Website Usability? Wikipedia says: “Web usability is an approach to make web sites easy to use for an end-user, without the requirement that any specialized training be undertaken.” Practical Usabi...
Designing a winning landing page 20 Sep 2011 | 05:10 pm
These notes outline the procedure we follow in designing landing pages. Adhering to the principals of card sorting the aim is to establish the importance of the various elements on the landing page. ...
"‘If I had asked my customers what they wanted, they would have asked for a faster horse’." 20 Sep 2011 | 12:59 am
“‘If I had asked my customers what they wanted, they would have asked for a faster horse’.”” - Quote attributed to Henry Ford
HiPPOs don't make good Conversion Rate Optimisers 2 Sep 2011 | 09:19 pm
a) Hippo, from the ancient Greek for “river horse, is a large, mostly herbivorous mammal in sub-Saharan Africa. b) HiPPO, “Highest Paid Person in Organisation” too often is the person calling the sho...
Tips for optimising the speed of your website 29 Jul 2011 | 05:32 pm
The loading time of your website is crucial. If your site is slow, Search Engines will punish you and visitors will abandon your page quicker than you can say “I should have done that”. Image optimis...
Landing Page Design 15 Jul 2011 | 10:47 pm
Landing pages are commonly defined as the pages on your website where your visitors ‘land’ after having clicked on a link, be it an advert or an information page or similar. These are important pages,...
Usability DIY Part 5: Test, Test, Test 1 Jul 2011 | 07:00 pm
Test everything and then test again. Imagine for a second that you could increase conversion by 1% by just changing one element on your website. Consider changing your headline, the button color, but...
Usability DIY Part 4: Unique Selling Point 30 Jun 2011 | 01:54 am
Reiterate your unique selling points: What makes you the company of choice within your field? People need to feel they are getting something of value - a real bargain, a top-quality product. Tell you...
Usability DIY Part 3: Keep It Fresh 29 Jun 2011 | 07:00 pm
When was the last time you changed content on your website? There are two very strong arguments as to why you should be changing the content on your website from time to time: You will see an increas...
