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ShiftForward – online advertising technology R&D 24 Dec 2011 | 02:46 am

It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online adver...

ShiftForward – online advertising technology R&D 23 Dec 2011 | 09:46 pm

It’s been a while since I last wrote on my blog, and for a good reason. I’ve spent the last few months setting up a technology start-up to bring together outstanding engineering with deep online adver...

What the F**k is Social Media NOW? 20 Apr 2011 | 11:26 pm

Irreverant wake-up call presentation on social media from the guys at brand infiltration What the F**k is Social Media NOW? View more presentations from Espresso’s Infiltrators

What the F**k is Social Media NOW? 20 Apr 2011 | 07:26 pm

Irreverant wake-up call presentation on social media from the guys at brand infiltration What the F**k is Social Media NOW? View more presentations from Espresso’s Infiltrators

GRP and TRP – Offline marketing notions for online advertising professionals 26 Jan 2011 | 05:11 am

In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very re...

GRP and TRP – Offline marketing notions for online advertising professionals 26 Jan 2011 | 12:11 am

In a conscient effort to help getting rid of CTR based performance measurements, I think it’s important to bring out two concepts not that familiar to online advertising professionals that are very re...

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com 2 Dec 2010 | 04:08 am

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com 1 Dec 2010 | 11:08 pm

Google Cuts Off AppNexus Access To Real-Time Inventory On Adx, As It Looks To Close The Loop | ExchangeWire.com.

An interesting presentation on the display advertising landscape 24 Nov 2010 | 07:28 am

Display Ad Landscape : Evolution, Terminology, Technologies and Players View more presentations from Jai Rawat.

An interesting presentation on the display advertising landscape 24 Nov 2010 | 02:28 am

Display Ad Landscape : Evolution, Terminology, Technologies and Players View more presentations from Jai Rawat.

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