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Your Google+ Profile Pic Is Important! 27 Aug 2013 | 06:20 pm
Every author dreams of writing the “Great American Novel” and seeing their headshot on the sleeve of a book. With the ever-growing popularity of e-books, some might believe that there is no reason to ...
Content Marketing Blueprint for Filling Your B2B Pipeline 26 Aug 2013 | 08:00 pm
Content marketing is emerging as the latest strategic battlefield for B2B marketers. More companies are turning to content as a way to reach and engage customers, strengthen credibility, and build a c...
Meet the Agency Innovator: Kiersten Lawson of Waggener Edstrom Worldwide | Part 2 22 Aug 2013 | 05:15 pm
This is the second installment of a two-part interview with Kiersten Lawson, an agency innovator who is directing content strategy at Waggener Edstrom Worldwide. Make sure to read the first installmen...
BuyerZone Taps Content Marketing to Connect Buyers and Sellers 20 Aug 2013 | 06:00 pm
Marketing Team Uses Skyword to Boost Search and Social Presence Through Original, Quality Content BOSTON, Mass—August 20, 2013— Skyword, the leading platform for producing quality, original content a...
Meet the Agency Innovator: Kiersten Lawson of Waggener Edstrom Worldwide | Part 1 20 Aug 2013 | 05:35 pm
Kiersten Lawson is the Content Strategy Director at Waggener Edstrom Worldwide. Her passion for content marketing and commitment to clients shine through in her posts on the Waggener Blog, so I reache...
The Best Times to Publish and Promote Your Content 19 Aug 2013 | 09:20 pm
It’s all about timing. Especially when it comes to publishing and promoting your content. The instantaneous nature of search and social content discovery demands a timing strategy for organic content ...
From Writing Jobs to Writing Career: 10 Insights 14 Aug 2013 | 06:25 pm
Gone are the days of traditional print media and the writer resume. Modern times call for modern approaches, and freelancers who understand how to showcase themselves online will have the edge. As a d...
Announcing Skyword’s Stock Photos Partnership with Bigstock 13 Aug 2013 | 06:45 pm
How long does it take you to find the right picture? Stock photos pile up on your desktop as you search and search. The article is ready, but without an image, what will draw the click or break up the...
Skyword Taps Bigstock Image Database 13 Aug 2013 | 06:00 pm
Marketers Can Now Access 14 Million Images to Enhance Content Marketing Efforts BOSTON, MA—August 13, 2013–Skyword, the leading platform for providing quality, original content at scale, today announ...
SEO vs SEM? My POV 12 Aug 2013 | 07:40 pm
As a content strategist at Skyword, I’ve fielded my fair share of digital marketing questions. One aspect of the job that I really enjoy is helping a client understand SEO vs SEM — the differences bet...
