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The New York Times: 2005 vs. 2013 24 Aug 2013 | 08:10 pm

I recently happened to stumble across a lost page of technology how-tos on The New York Times website that dates back to 2005. For some reason, it hadn't got redirected or redesigned, and I thought it...

Top Reasons Why Shoppers Abandon Their Carts [Infographic] 7 Jul 2013 | 10:51 pm

As part of developing our own abandoned cart email program, I've been researching examples from other retailers — looking both at the copy of the emails and their overall design. This work has also l...

Is "The Fold" Really a Myth? 2 Jul 2013 | 07:21 am

Sometimes it feels like "the fold" comes up in every design-related conversation I have with stakeholders. "Can't we put more content above the fold?" "This banner pushes the call to action below the ...

Keep Your Site SEO Friendly with this 15 Minute Weekly SEO Health Check 24 Jun 2013 | 03:33 am

Like most website managers, I'm busy. Busy building new features, busy updating content and existing functionality, and busy making sure that everything behind the scenes is working correctly. Unfortu...

Worst Banner Ad Ever? 16 Jun 2013 | 08:17 pm

When you do a lot of remarketing, you're always on the lookout for good banner ad designs and ideas. So, I couldn't help but notice that this banner ad is the polar opposite to anything I would consid...

Abandoned Cart Email Design Showcase: 20+ Examples of Abandoned Cart Emails 4 Jun 2013 | 08:03 am

As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email. Multiple image searche...

Abandoned Cart Email Design Showcase: 25+ Examples of Abandoned Cart Emails 4 Jun 2013 | 08:03 am

As part of setting up my own abandoned shopping cart email program, I wanted to see some good examples of copywriting and design for this very specific type of triggered email. Multiple image searche...

5 Research-based Techniques that Will Improve Your Copywriting Skills 21 May 2013 | 07:50 am

This excellent article from Unbounce draws upon the data from a selection of academic studies on copywriting plus persuasion to provide five best practices for improving your writing skills. Here's a...

5 Research-based Techniques that Will Improve Your Copywriting Skills 21 May 2013 | 07:50 am

This excellent article from Unbounce draws upon the data from a selection of academic studies on copywriting plus persuasion to provide five best practices for improving your writing skills. Here's a...

30 Creative Uses of Animated GIFs in Emails 12 May 2013 | 07:39 pm

If your email design is looking a bit 'flat' you might want to consider using an animated GIF to liven up your design. Although not commonly used in emails due to their impact on email file size and t...

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