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Social Media in Bilingual Countries: Sustaining a Natural Conversation 26 Aug 2013 | 08:19 pm

Depending on your target audience, chances are you will have to use more than one language on your social media strategy. It’s estimated that up to 7,000 different languages are spoken around the wor...

What Cupcake Wars Can Teach Your Brand About Presentation 24 Aug 2013 | 09:19 pm

If you’re familiar with Cupcake Wars on the Food Network channel, you know all about the battle between four cupcake bakers on each episode as they vie for being chosen for the best cupcakes, decorati...

The Human Factor: Multicultural Moderation for your Brand 23 Aug 2013 | 06:49 pm

One of the issues often overlooked when a company creates its first Facebook page, and that will come up sooner than later as their online social presence grows, is the fact that social media happens ...

Five Ways to Engage Customers in a Meaningful Way 22 Aug 2013 | 06:49 pm

More and more, businesses are trying to operate with purpose and meaning. Instead of a corporate world where wealth reigns, executives are striving to create companies that do good within their commun...

Three Tips to Improve Your Brand’s Social Media Engagement 21 Aug 2013 | 05:47 pm

There are a lot of conversations going on in social media these days, and your customers are talking about your company. Are you listening to what they have to say and are you engaging back with them?...

The Benefits of Brand Consistency 20 Aug 2013 | 06:49 pm

Your brand is what drives sales and makes the consumer want to keep coming back. It’s important in any industry to find a way to stand out and attract the attention of potential customers. This is one...

Blue Ribbon Roundup Stats: ICUC’s Blog Writing Competition 19 Aug 2013 | 10:18 pm

ICUC’s blog writing competition has been going for two weeks and it’s time for a progress report! The standings as of August 18th, 2013 are as follows: 1st       Nicole Kinsman         48 pts. 2nd ...

Social Media Conversion: Getting Hard Numbers 19 Aug 2013 | 06:28 pm

In this world of KPIs and metrics it’s sometimes hard for companies to justify the importance of social media. Why? Because social media is thought to be hard to quantify or something that is not quan...

A Look at the Most Popular Social Networks in Mexico 16 Aug 2013 | 06:49 pm

Every country has their own culture, which is defined as the feelings, values, behavior and attitudes that characterize and form a society as a whole and is transmitted from person to person or among ...

Keeping a High Profile on Social Media 15 Aug 2013 | 06:49 pm

Using social media websites is a great way to market your brand and boost the reputation of your company. These platforms offer a low cost form of advertising that can reach out to consumers all over ...

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