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Why mobile web shouldn’t be Mission: Impossible 12 Aug 2013 | 02:50 pm

Did you know: Around a quarter of people in the UK already own a tablet, and this time next year more than half the population will have an internet-ready smart phone? For brands whose online strategy...

Look beyond Google for the best search results 5 Aug 2013 | 05:08 pm

Google the following phrase: “Best social media marketing company in London.” Look at the results: we’re fourth, which isn’t bad at all. Now go to the woefully unfashionable Bing and enter the same se...

How online marketing data is hidden in the name of privacy 10 Jul 2013 | 07:34 pm

We know that big internet companies like collect and store data on an epic scale. As Mark Zuckerberg once said, the age of privacy is pretty much over. Irony alert! With this in mind, it’s quite a lau...

User Experience vs User Coercion 4 Jul 2013 | 06:16 pm

If you were the landlord of a pub struggling for punters, we could fill the place in twenty minutes by going out into the streets and yelling to everybody within a half-mile radius that drinks were on...

Content Marketing: What it is and why you should be doing it 10 Jun 2013 | 02:45 pm

Simply put, content marketing is a marketing technique that is becoming ever more popular. It involves creating and then circulating original, informative content to help grow your audience while keep...

Google unleashes Penguin 2.0 5 Jun 2013 | 01:56 pm

One of the joys of working in search engine optimisation (SEO) is being kept on your toes by those clever cats over at Google. Boy, do we love getting our heads around the latest changes to their many...

Mobile challenge for decade-old LinkedIn 14 May 2013 | 03:39 pm

We can hardly believe it either, but LinkedIn is ten years old. It’s hard to imagine how people kept tabs on their friends and colleagues’ careers before LinkedIn came along and made our CVs public. L...

Google Glass won’t feature ads 30 Apr 2013 | 09:34 pm

It’s a mind-blowing prospect already – computer glasses. But one reassuring piece of news recently broke regarding Google Glass: they won’t have advertising. At least not to begin with. Google’s goggl...

The UK spends 62 million hours a day on social networks 18 Apr 2013 | 07:22 pm

People in the UK spend over 62 million hours a day on social networks!  That’s an average of over an hour a day spent on Facebook and Twitter alone, according to new research by OnePoll. We spend marg...

Businesses feel the benefits of social media marketing 10 Apr 2013 | 04:50 pm

One misconception about marketing on social media is that supposedly anyone can do it. Throw a link up to your brand’s page on Facebook or hashtag the hell out of your latest product on Twitter and wa...

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