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5 Tips for Community Management 26 Aug 2013 | 08:21 pm

You maintain connections offline via phone calls, text messages, and meetings. It's the same online. Human needs are the same and continuous flow of information is required if we want to keep virtual...

The Do's and Don'ts of Your Profile 22 Aug 2013 | 08:23 pm

In personal branding and business marketing it is vital to have an effective online presence. Your profile projects who you are and serves as the foundation of your personal brand. Your profile must ...

Why Your B2B Company Lost a Follower 21 Aug 2013 | 08:23 pm

People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way. In the past couple of years, some of the largest companies have br...

Why Social Customer Service Falls Behind 19 Aug 2013 | 07:12 pm

As customers, we expect a lot from companies who use social media to respond to customer service issues. Scratch that. We expect ALL companies to be responsive when we go to them via social media. R....

Why It Is Hard Blogging About Myself (Or, Finding The “Me” in The Story) 16 Aug 2013 | 05:42 pm

As a longtime journalist, I’ve written thousands of stories. Closest to my heart is breaking business news about people and companies, and specifically within the tourism and hospitality industry. M...

5 Tips to Use Social Media to Find a Job 16 Aug 2013 | 01:21 am

I read many stories about social media impacting the workplace. Most revolve around how social media impacts the employee or even the potential employee. Very little show the possible impact on the c...

Employees: Your Powerful Marketing Force 14 Aug 2013 | 08:25 pm

Chelsea Hickey is a marketing manager at Zuberance. Tweet her at @chelsearhane. Employee advocates are uniquely qualified to serve as brand advocates because they are highly credible trusted sources ...

How Facebook Graph Search Benefits Your Brand 13 Aug 2013 | 11:00 am

Rachael Genson is an Account Executive at INK in Austin, Texas. Tweet her at @rmgenson. Facebook recently rolled out its new Graph Search feature to all English speaking users; and while its function...

3 Tips to Increase Twitter Followers 12 Aug 2013 | 10:41 pm

My Twitter handle, @EthanParry3, currently has 63 followers. Although that number is quite small, many of my followers have much more. Thousands. What is the secret to having more Twitter followers? ...

Social Marketing Shift: The Story of Now 12 Aug 2013 | 09:22 pm

Laurent Blondeau is the CEO of Buzzed-In and shares thoughts about social marketing behaviors for new customer experiences. You can tweet him at @evidencesx. Marketing is changing and I want to share...

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