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How Star Trek’s Original Sulu Became Internet Famous 26 Aug 2013 | 07:20 pm
It started, of course, with science fiction fans, especially longtime Trekkies who were happy to experience some kind of regular contact with Mr. Sulu. I owe my career to these fans, and I have never...
Dumb Ways to Die, Smart Way to Win: Q&A with McCann Australia’s John Mescall 21 Aug 2013 | 05:09 pm
“Dumb Ways to Die” won five Grand Prix awards and 28 Cannes Lions awards in total. Why do you think the ad was so successful? Did you expect it? We had an inkling as we were making it that it actual...
Brands and Social Video Apps: The Broadcast Approach 19 Aug 2013 | 08:12 pm
Image by Alex via Flickr. Today in obvious statements not to belabour: Mobile video is poised for explosive growth. As smartphone adoption soars – equipping the pockets of the masses with cameras – ...
The Power Inside Intel and Toshiba’s New Social Film Series 15 Aug 2013 | 09:04 pm
The Power Inside actor Zack Pearlman uses his Toshiba to protect himself against the Moustache Alien hoardes. Today is the release of The Power Inside, a new adventure comedy starring Harvey Keitel (...
Is This the Future of Content Marketing? Q&A with BuzzFeed President Jon Steinberg 13 Aug 2013 | 07:04 am
BuzzFeed CEO Jonah Peretti has said that 100 percent of BuzzFeed’s revenue comes from what he calls “social content marketing.” How does social content marketing differ from the content marketing we a...
The Evolution of Summer Television 6 Aug 2013 | 06:07 pm
A scene from 2000′s reality series sensation Survivor. Image by Monty Brinton via imdb.com. For couch potatoes, summer no longer means drought. After decades of reruns and not-ready-for-prime-time pr...
Content is Fire and Social Media is Gasoline 29 Jul 2013 | 06:07 pm
You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion? Nothing. When you...
Getting Seniors to Embrace Digital (Their Health Depends on It) 24 Jul 2013 | 05:04 pm
The challenge of digital adoption for senior citizens is to provide user experiences that are hassle-free and for which the benefits are immediate. Image from the U.S. National Archives via Flickr. A...
Tour de France’s Branding Challenge 20 Jul 2013 | 01:26 am
Tour de France was originally a marketing tactic by French publication, L’Auto. Image via http://www.telegraph.co.uk. The Tour de France is the world’s most famous cycling race but it started off as ...
Reinventing You: Google+ Hangout with Dorie Clark 18 Jul 2013 | 11:57 pm
Image via Harvard Business Review’s Facebook Page. Dorie Clark has literally written the book on personal brand reinvention, and she knows what she’s talking about. In a past life she was a presid...
