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The Truth About Emailing Without Permission 15 Jul 2013 | 09:34 pm
Last month we explored how to begin mailing a list of email addresses gathered both with and without explicit permission. You can read about how to handle the “never-been-emailed” list here. While ma...
Should You Ask for Email Permission or Forgiveness? 1 Jul 2013 | 01:49 am
You’ve probably heard the familiar saying “It’s better to ask for forgiveness than permission”. All too often I hear from many marketers and business owners who find themselves in this unfortunate pos...
Keep More Email List Members with Unsubscribe Minimizers 29 May 2013 | 06:23 am
Over the next several posts I’ll be addressing a series of email marketing conundrums. A “conundrum” is defined as a puzzling question or problem, and in email there are a few persistent ones I have b...
Measuring Email Marketing Impact: 3 Essential Analyses Every Program Needs 24 Apr 2013 | 03:16 am
Today it’s not enough to know how an individual email campaign performed on a one-time basis. To learn whether or not your company is deriving true value from email marketing, you need the both broad...
Three Ways to Make Email Your Marketing Star 15 Mar 2013 | 02:09 am
As marketing channels go, email has always excelled at developing customer relationships. The key to thousands of successful email programs lies not in using the channel as a low-cost broadcasting med...
Why Email is a 2013 Marketing Essential & 5 More Email Results-Boosters 14 Jan 2013 | 04:21 pm
If you’re like a growing majority of businesses, you’ve discovered email as the “go to” channel for rapidly accelerating leads into sales, increasing customer engagement and generating revenue on dema...
Top Five Ways to Boost Email Marketing Results and Impact in 2013 19 Dec 2012 | 02:58 am
There couldn’t be a better time to strategize final changes and improvements to your 2013 email marketing programs as you ready them for launch. In fact, while many of your new year’s email plans ma...
Three Email Marketing Bottom-Line Success Metrics No Program Should Be Without 12 Oct 2012 | 02:22 am
When it comes to measuring email marketing results, there’s plenty of undue obsession with tracking basic process metrics like deliverability, opens and clicks. While each of those measures is obvious...
Driving Better Email Response: What Makes Subscribers Say “YES!” ? 31 Aug 2012 | 11:33 pm
What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better email response? ...
The Permission vs. Relevancy Debate: Navigating the Murky Waters of Email Append 1 Aug 2012 | 10:12 am
There’s an ongoing debate over the role of permission in sending marketing email to customers you have a pre-existing business relationship with. Although in recent years opt-in list building practice...
