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Witness admits not knowing about Corona’s loan, wife’s company’s transactions barriosiete.com 2 Feb 2012 | 05:07 am

The Securities and Exchange Commission (SEC) official, who was asked by House prosecutors to testify on the company that allegedly loaned Chief Justice Renato Corona P11 million, on Wednesday admitted...

B2B Marketing is about Find, Follow, Feed johngerzema.com 19 Nov 2009 | 03:42 am

Last week Guy Kawasaki posted an interesting article from Valeria Maltoni on how B2B companies can improve their use of content to market themselves. Valeria smartly attacks the notion of brochure sty...

B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) marketingtoolstips.com 8 Jan 2012 | 06:28 am

FEATURED B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) This is the first comprehensive guide to digital marketing specifically for B2B companies. Michael Miller ...

Reasons to Adopt B2B Marketing levonsys.blogspot.com 27 Sep 2011 | 01:06 am

In recent weeks I met with a B2B company to discuss marketing options. The topic of community and social media came up and I was reminded of how difficult it has been for the B2B segment of businesses...

Do you really need to bother with social media? jeffbear.com 14 Jan 2012 | 10:09 am

I was asked on the phone the other day a valid question: should most B2B companies even bother with social media? It is a good question. Isn’t social media mainly for kids (and adults thinking like k...

Should Your B2B Company Be Using Pinterest? internetmarketingmutterings.com 23 Feb 2012 | 05:32 am

If you went to your CMO and said, “I want to allocate time to a website that is primarily used by furniture restoration geeks and women designing their dream wedding,” what kind of response would you ...

What matters: Rethinking content frontlineperspectives.com 18 Jun 2011 | 04:44 am

We’ve all heard that content is king. That to build trust and gain customers, every B2B company should be creating online content that is relevant and valuable. And that’s true. But as communication e...

Great Friday Reads August 20, 2010 rchurt.com 21 Aug 2010 | 05:30 am

Facebook Places Launches, Allows Businesses To “Check In” 12 Amazing SEO Infographics New Marketing Chart: Grading Your Creative Abilities 11 Simple Ways B2B Companies Can Be More Social Today Influen...

SHOULD B2B COMPANIES BE THINKING ABOUT A SOCIAL MEDIA STRATEGY? cambrient.com 27 Apr 2012 | 02:07 am

While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country’s leading CEO’s appears to be out on the effectiveness of a Busi...

Part 1: Integrating DemandBase with SiteCatalyst for Deeper Analysis webanablog.com 12 Jul 2012 | 11:19 pm

As many B2B companies with lead-gen websites have found, you probably convert less than 2% of all visits into leads. So what about the other 98%? How much do you really know about who they are? If you...

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