Webanablog - webanablog.com - WebAnaBlog.com
General Information:
Latest News:
Part 2: Integrating DemandBase with SiteCatalyst for Deeper Analysis 13 Jul 2012 | 03:51 am
In my first post about DemandBase-SiteCatalyst integration, I provided an overview of some of the metrics and segmentation possibilities you can accomplish with the two products. Now I’m going to swit...
Part 1: Integrating DemandBase with SiteCatalyst for Deeper Analysis 12 Jul 2012 | 11:19 pm
As many B2B companies with lead-gen websites have found, you probably convert less than 2% of all visits into leads. So what about the other 98%? How much do you really know about who they are? If you...
Tracking File Downloads as Pages in SiteCatalyst for Pathing and Event Tracking 12 Jun 2012 | 08:57 am
There are many reasons why you might want to track a file download on your website as a Page in SiteCatalyst. I did it because I wanted to answer 2 main questions: Where do file downloads fit in the ...
Using Omniture to Track Call Events from Mobile Web Pages 7 Mar 2012 | 03:22 pm
If you have a mobile website fully tracked with SiteCatalyst non-JavaScript tags (for performance reasons or otherwise), you’ve likely run into questions about how to track custom links. The tradition...
Comparative Analysis: Omniture SiteCatalyst, Google Analytics, & Yahoo Web Analytics 8 Jan 2010 | 08:49 am
This post will compare the various features and capabilities of the Omniture SiteCatalyst, Google Analytics, and Yahoo Web Analytics applications, and determine how appropriate each is for the measure...
Tracking Facebook Fans in Omniture SiteCatalyst 25 Dec 2009 | 07:52 am
In an effort to gather more data around “social media presence” in Omniture SiteCatalyst, I began investigating how to pull Twitter and Facebook data into Omniture SiteCatalyst. After reading @VaBe...
