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Chipotle’s Twitter Stunt Blows Up With 4,000 Extra Followers, Garners Mixed Reviews 1 Aug 2013 | 11:58 pm
Popular burrito chain Chipotle Mexican Grill baffled and amazed on Sunday, July 21st, pulling off what appeared to be a clever (or not-so-clever) marketing ploy by using an interesting approach via Tw...
Ford Motor Company Handles Online Crisis with Aplomb 27 Mar 2013 | 12:58 am
While this isn’t exactly the typical case study you’d find here (yet), it’s timely and holds a good lesson for anyone managing a brand online. Over this past weekend (March 23rd and 24th) a creative a...
