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jgordon5.typepad.com – Ad Sales Blog

Have publishers let competitors position their media? 15 Nov 2012 | 07:29 pm

Media buyers who buy the products publishers sell now divide the media they manage into three categories: Earned media, largely social media where organizations "earn" exposure by posting content on s...

Do your media reps ask about paid search? 26 Oct 2012 | 04:26 pm

If your sales staff sells traditional media, understanding how paid search works is a big plus. Today, about half of all online ad dollars go to search, so it is important to understand where most of ...

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Friday Best Day For Email Newsletter Open Rates? emailuniverse.com 30 Nov -0001 | 12:00 am

This week, ExactTarget released their 2005 Response Rate Study that summarized open, click-through and unsubscribe rates. Learn about my sweet spot send day logic before you start sending more emails ...

3 worthwhile ways to boost your email newsletter open rates sensis-studio.com 8 Mar 2013 | 03:08 pm

Email newsletter open rates can be fickle, but here are some useful and effective ways I’ve discovered that will boost your open rates substantially. In the previous post “How to analyse your email n...

3 worthwhile ways to boost your email newsletter open rates mooveagency.com 8 Mar 2013 | 03:08 pm

Email newsletter open rates can be fickle, but here are some useful and effective ways I’ve discovered that will boost your open rates substantially. In the previous post “How to analyse your email n...

Open and Click-Through Rates Marketers Will Drool Over maildogmanager.com 16 May 2012 | 09:26 am

How many times have you lost sleep over open rates and click-through rates?  As an e-mail marketer, you probably take these two metrics to gauge just how effective your marketing efforts are.  Open ra...

A quick tip to boost your email open rate pressreadymarketing.com 21 Feb 2012 | 11:40 am

Do you personalize your email marketing? There’s not much point sending email if no one will read it. Just like the envelope in a traditional direct mail package, or the headline in a print ad, the ...

Getting Your Emails Opened arpreach.com 17 May 2012 | 11:50 pm

One of the primary email marketing metrics that business owners need to track is the open rate. It’s the first indication as to whether or not prospects are engaged in your email marketing campaigns....

Building Your List Fast… Or Building It Right? dgdsystem.com 29 Feb 2012 | 10:06 am

One of my teammates told me that he heard that email open rates are dropping all the time. He wanted to know if building a list is still a good tactic to put effort into. The problem in general is tha...

How to Improve Email Open Rates by Making Great Subject Lines dirtymarketer.com 9 May 2012 | 05:15 pm

Once you are creating your first email campaign, you’re gonna do everything you can to get your prospects to open your messages and actually click on your affiliate links. However, that’s much easier...

You Are Not Alone – Email Marketing Mayhem learnaffiliatemarketingblog.net 31 Mar 2011 | 08:21 pm

I recently read on Copyblogger that 4 simple words could easily skyrocket the open rate of an email sent to a mailing list. So I decided to test this myself. I’ve been growing the list on this particu...

Lateral Group release the NEW Little Book of Trigger Marketing – An insight to an email marketing strategy with real potential datalateral.com 3 Dec 2011 | 06:08 am

If there were a way you could  increase outbound email marketing open rates by 50% and conversion rates by 350% – wouldn’t you want to know about it? These are the sort of results that event-based ‘t...

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