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Local and Mobile Marketing for Restaurants: Why They Go Hand In Hand 26 Aug 2013 | 07:35 pm
Both local and mobile marketing are important for all small to medium sized businesses, but for restaurants, they go hand in hand. Whether you are a tourist new to the area or a local looking to try s...
Social Media: A Communications Tool for Local Government 23 Aug 2013 | 07:42 pm
If you live in New York City, Seattle, or even Virginia Beach, you might not be surprised to find out information from and about your local government available on Facebook and Twitter. These cities l...
A Smart Start in a Social World: LinkedIn Lets Younger People Create Student Profiles 22 Aug 2013 | 08:28 pm
From sponsored posts to tradeshow social media strategies, we’ve been covering LinkedIn quite a bit this week, which only goes to show that the platform has grown exponentially in its marketing and ne...
Make Tradeshows Work for You with Smart Social Media Strategies! 21 Aug 2013 | 07:56 pm
Tradeshows, industry conventions, and other B2B events are great opportunities for small business owners. Manufacturers have an opportunity to present their products to the trade, service providers ca...
LinkedIn Sponsored Posts: Why & How-To 20 Aug 2013 | 07:54 pm
On July 23rd, LinkedIn’s blog revealed to the world that the new sponsored updates had begun to appear for users. And it was not too much later that this feature was officially opened up to LinkedIn c...
How Do You Judge Your Marketing Success If You Can’t Measure It? 19 Aug 2013 | 08:03 pm
One of the biggest roadblocks we see when it comes to digital marketing relates to measuring its success. Often business owners don’t know how to gauge the effects of their digital marketing, or they ...
The Blink Factor: Do You Know How Much Time Things REALLY Take 16 Aug 2013 | 08:05 pm
Once upon a time, we were building a website for a client who wanted to save time and money by supplying their own photographs rather than paying a professional photographer to do custom work. Being a...
Make Your Marketing Go Further with New “Google Now” 15 Aug 2013 | 07:53 pm
As users, we are always looking for smarter search results, results that will give us exactly what we want, faster and easier than ever before. Google has taken one more step closer to giving users ju...
How Often Do I Need To Post To My Social Media? 14 Aug 2013 | 08:05 pm
Small business owners have to be masters of time management. When there’s so much to do and only 24 hours available in the day, every minute has to count. At the same time, managing your business’s so...
Connecting to Your Customer’s Emotions – The Independent Jewelers Organization Wrap Up 13 Aug 2013 | 10:21 pm
On Saturday August 10th, it was my great pleasure to be a guest speaker at the annual Independent Jewelers Organization (IJO) annual conference. Since I personally do love jewelry, it was exciting to ...
