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Sally Hooton wrote a new post, Businesses: hashtag your way to social media success 27 Aug 2013 | 07:48 pm

Social media expert Scott Dylan imparts some digital wisdom. It is almost impossible to escape the hashtag nowadays and they form a key part of many business’s marketing strategies, whether they are ...

Sally Hooton wrote a new post, When demographics go awry – the generation game 27 Aug 2013 | 02:32 pm

Adam Fulford (pictured) tells how to market to the lucrative over-50s sector. As one of the richest and fastest growing segments of the population, the over-50s have become a hot target audience for ...

Matt Edgar wrote a new post, Don't miss the August issue of GMA Talkback magazine 23 Aug 2013 | 07:39 pm

Just in case you missed it, here is the August issue of your GMA Talkback magazine. The only business title that delivers the latest analysis and opinion from the global marketing community. Inside t...

Charlie McKelvey wrote a new post, WPP to swell £10bn data revenues 23 Aug 2013 | 06:51 pm

WPP is aiming to beef up its £10bn-plus data marketing revenues, with Ogilvy & Mather following sister agency Wunderman in creating the role of chief data officer. More than 25% of WPP’s annual incom...

Charlie McKelvey wrote a new post, Best days for social media revealed 23 Aug 2013 | 06:51 pm

New analysis attempts to lift the lid on what days of the week are best for brands to cut through the clutter on Facebook, and, although it shows slight peaks, the good news for hard-pressed marketers...

Carlie Goulding became a registered member 20 Aug 2013 | 08:38 pm

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Rob Cain became a registered member 20 Aug 2013 | 05:50 pm

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Sally Hooton wrote a new post, Entry deadline looms for Customer Direct Awards 2013 20 Aug 2013 | 03:39 pm

There are just weeks left to get your entries in for the PPA Customer Direct Awards 2013 – a unique event that celebrates the skills and expertise within the UK's best subscriptions and direct mark...

Global-Z International became a registered member 19 Aug 2013 | 08:05 pm

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Charlie McKelvey wrote a new post, Drayton Bird unveils advice service 18 Aug 2013 | 02:42 pm

Industry veteran Drayton Bird has launched an online advice service, enabling marketers to ask for personal guidance, as well giving access to hours of new video content and Bird’s back catalogue of p...

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