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Do you need a website for your business? 27 Aug 2013 | 05:23 pm
As a marketing professional I am immersed with marketing – particularly online marketing. And sometimes it’s easy to forget that just because I’m heavily involved in marketing, other business owners a...
Is your social media profile photo helping your image? 23 Aug 2013 | 07:21 pm
When people are making a purchase, part of the decision process is looking the salesperson in the eye and deciding how well they trust this person. That is part of the reason why online sales is a li...
The Importance of Images in Your Marketing 12 Aug 2013 | 10:23 pm
Images are becoming increasingly important for online marketing. On social media, content that includes interesting and attractive images gets 94% more views than content without images. And with site...
Learn Ivan Misner’s 5 Tips For Getting Past Your Fear of Presenting 6 Aug 2013 | 06:51 pm
Although I love speaking in front of groups, I know it scares the pants off other people. In fact, when I teach at the college, I have often had a student in tears about having to give presentations. ...
Video: Why You Should Connect With People You Don’t Know on LinkedIn 29 Jul 2013 | 06:22 pm
LinkedIn often tells you to only connect with people you know well and trust. In fact, they make it difficult for you to connect with people you don’t know. But is this good advice? I think if you’r...
Repurpose your content and create a Social media bomb 19 Jul 2013 | 06:57 pm
Much of social media and online marketing can be described as “content marketing”. This is the process of creating informative, helpful, entertaining or engaging “content” as a means to attract prospe...
What is your brand? 4 Jul 2013 | 02:17 am
When you’re a solopreneur or small business providing a service it can be hard to define your brand or USP (unique selling proposition). What makes you different from everyone else who does the same t...
“I don’t have time for social media” 20 Jun 2013 | 10:31 pm
“Which social network should I use?” “Do I really have to be on Facebook and LinkedIn and Twitter and YouTube and Google Plus and …” “How do I manage my social media marketing and still run my busines...
Have Cell Phone, Will Travel – Working Away From Your Home Office 30 May 2013 | 06:05 pm
Like many people my age, I have aging parents who need a little help. Case in point, next week my mom is having knee replacement surgery. Both she and dad were worrying about how they’d manage when sh...
Have Cell Phone, Will Travel – Working Away From Your Home Office 30 May 2013 | 06:05 pm
Like many people my age, I have aging parents who need a little help. Case in point, next week my mom is having knee replacement surgery. Both she and dad were worrying about how they’d manage when sh...
