Thedigitalbuyer - thedigitalbuyer.com - Buyer Decision Process Marketing
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Fish Where the Fish Are: Content Distribution on Partner Sites 17 Jul 2012 | 10:39 pm
How well have you planned your content distribution on partner sites to help buyers? You have to fish where the fish are and often it is at another company’s website. Providers need to make their co...
CMOs: Your Website Can Be the Silent Killer of Your Job 11 Jul 2012 | 05:16 am
Why Your Job is at Stake As the head of marketing, your most important internal client is the CEO. It is often said that the CEO has to identify with the brand messaging. The brand messaging needs ...
The Secret Sauce to Inspire the Buyer to Learn More 3 Jul 2012 | 10:42 pm
Time is an asset we cannot get back and buyers know this. The quality and speed in which providers can move buyers from newbie to informed status on a topic, the more value the buyer attaches to that...
10 Ways to Keep Your Marketing Leadership Job 1 Mar 2012 | 05:13 am
Chief Marketing Officers and Marketing Vice Presidents are too often blamed for what is a more systemic problem in their organization. Many will lose their jobs in less than three years. We want to ...
How to Mitigate Business Risk - Lightning on the Water Lesson 28 Feb 2012 | 04:54 am
A few years ago, our family went on a summer vacation in Ocean City, Maryland. Now, when you think of the state of Maryland, living in dangerous country doesn’t really come to mind unless you are worr...
6 New Videos on B2B Buyer Centric Marketing - Buyer Steps 22 Feb 2012 | 03:56 am
Today's Problem Too many providers have not changed their approach to the B2B digital buyer. The symptoms are often misdiagnosed as the problem. The systemic problem is the misaligned approach. Bu...
B2B Marketers Topic: Is Your Marketing Aligned to Today’s Buyers? 9 Nov 2011 | 12:18 pm
This is the first of a series of articles written from my book Buyer Steps. I am exposing my book one topic at a time through these articles. I would welcome feedback since my goal is to improve th...
Startups: Making a Dent 4 Nov 2011 | 02:09 am
It's not that I don't like business...I can't stand boring businesses who have no intention of making a dent in the world...on improving it. They are just "getting in the way of the money" with the h...
Buyers Rule – Target These 3 Areas to Get in Sync 21 Oct 2011 | 04:57 am
Many providers are still relying on their company’s viewpoint for their marketing. Since buyers can instantly share information in the 21st century, it is best to adjust heavily toward helping the bu...
Herman Cain’s 999 Plan – A Marketing Perspective 13 Oct 2011 | 04:47 am
It is difficult to ignore Herman Cain’s charisma. Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as s...
