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Influencer Marketing: Q+A w Matt Hixson, Tellagence 20 Aug 2013 | 04:56 am
This may be the last (no promises) in my recent series of interviews on Influencer Marketing. Fortunately for you, Matt Hixson, CEO of Tellagence, brings a different perspective on all this stuff sin...
Influencer Marketing: Q+A w Teresa Caro, Engauge 15 Aug 2013 | 08:21 pm
Okay, okay, I know I have been talking a lot about next week’s panel on influencer marketing. Well, tough. I’m not even close to done. Trust me, this is a hot topic and there are experts to be consu...
Influencer Marketing: Q+A w Tami Cannizzaro, IBM 15 Aug 2013 | 12:32 am
4 of the 25 VIP Influencers at IBM event: Drew Neisser, Brian Eisenberg, Sandra Zoratti and Robert Moore “So do you think all this influencer marketing stuff is overhyped?” asked the CMO standing nex...
Influencer Marketing: Q+A w Kelly Tirman, Wells Fargo 13 Aug 2013 | 06:33 pm
In a recent blog post, Dan Hebert makes a compelling case that influencer marketing is hotter than Jennifer Lawrence. Though huge JLaw fans may beg to differ, those of us in the social trenches know ...
Social ROI: Debate Continues w Lux Narayan, Unmetric 12 Aug 2013 | 12:32 am
My favorite part of being a social media professional is that it requires me to be social in the old-fashioned meaning of the word and in the process I get to meet and build relationships with really ...
Untitled 5 Aug 2013 | 06:46 pm
Like the proverbial dog with a bone, I’m not letting go of my obsessive search for an answer to the question, “is there a formula for measuring the ROI of social media?” This journey led to a dinner l...
From CMO to CEO in One Knight 29 Jul 2013 | 07:37 pm
With the world abuzz about the newborn English prince George, it seems appropriate that I finally feature my interview with a real-life knight of realm, Sir Terry Leahy. Sir Terry was the CEO of Tesco...
The Non-Linear ROI of Social 19 Jul 2013 | 07:23 pm
I’ve spent a lot of time recently obsessing about the ROI of Social Media. Not just because current and prospective clients want to see some kind of a return on the services Renegade provides (althou...
Nice Companies Finish First: Q+A w Peter Shankman 12 Jul 2013 | 01:16 am
The proper German pronunciation of my last name is actually “nicer” as is in “nicer than the other guy.” It is little wonder then that I have a natural predisposition towards nicer people, especially...
Porter Gale on the Growing Power of Networks 30 Jun 2013 | 09:26 pm
One of the reasons I love my career choice is that I get to meet so many clever people who bring fresh thinking to age old challenges. Porter Gale is one of those people, who’s four year tenure as CM...
