Thegoldengoose - thegoldengoose.com.au - Brand Strategy The Golden Goose
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New Year, New Brand 10 Jul 2013 | 09:53 am
A new financial year gives us a great opportunity to start fresh. Like the crisp white pages of a new journal (you can tell I’m a crazed stationery lover!), we can step back to gain some perspective ...
NEW! eWorkbook: How To Name A Business 11 Jun 2013 | 06:21 am
A Sparkly New Business Naming eWorkbook! After months of writing and planning, I’m very excited to announce the launch of our very first eBook! The FEATHERS eWorkbook contains a strategic approach o...
Your Biggest Motivation 5 Jun 2013 | 03:55 am
The Worst That Could Happen When I’m planning ideas and businesses, the number one question I ask myself is “What’s the worst that could happen?”. Often times we just have that scared feeling, but d...
Brands, Trust And Chairs 29 May 2013 | 03:55 am
When you sit in a chair, you expect it to hold you up. Why? Because that’s the job of the chair. The chair holds you up. You have faith in that chair because it did the job that it promised. Next t...
Scaredy Cats Don’t Make Brand Heroes 22 May 2013 | 03:55 am
Why are we afraid? What are we afraid of? Afraid of how ‘they’ will react? Who are ‘they’ exactly? Are you afraid to be yourself? Who are you exactly? To inject personality. To be different. To...
Why You Do What You Do – Relevant Marketing Efforts 15 May 2013 | 03:55 am
I was at my local fruit store the other day. The junior shop assistant was busy taking down the Autumn displays (plastic fluro Autumn leaves). I asked why. Their boss doesn’t like it, and with good ...
Keep Your Brand Real 6 May 2013 | 01:03 pm
All too often we pretend in business. Put on a happy shiny face. Pretend we don’t make mistakes. Pretend we’re robots. Forget they’re people. Pretend we don’t need to go to the doctor every once in a ...
Marketing To The Mind of Your Customer 13 Mar 2013 | 01:55 am
How do you know what anyone is thinking? You have a better chance if you know them, and know them intimately. Break them down. Often with target audiences, there are multiple tiers of targets. For e...
Improve Your Brand Through Customer Feedback 6 Mar 2013 | 02:54 am
How often are you asked for your feedback after using a service? I’m going to assume not often enough! We regularly email out review forms for our Golden Goose clients, to get their feedback on the ...
The Need To Be Understood 27 Feb 2013 | 02:55 am
When you Google a problem (isn’t it fantastic that their brand name is now a verb!? that just makes my brand naming heart sing), what are you looking for? Yes you’re looking for the answer to your pr...
