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Make more money when customers spread the word 18 Aug 2012 | 10:30 pm
Every now and then, people will send me emails in response to a blog or asking questions instead of commenting on here. I'm not sure why, maybe they don't want everyone to see their questions or ident...
Sell more of your services with flyers 5 Aug 2012 | 12:22 am
I am always asked what my favorite form of advertising is… that would be flyers. Flyers can be an incredible way to get new clients for very little cost, if done right. Business owners tell me all the...
Got crappy customers? Fire them! 1 Aug 2012 | 10:14 pm
One of the most controversial aspects of running a business is how to deal with, well, crappy customers. We tend to endure mounds of doo-doo from some customers because we are afraid to lose them (the...
Groupon & Living Social: Evil or Divine? 25 May 2012 | 07:48 am
We have all heard stories from 'collective buying' sites of Groupon and Living Social, some good, some bad and some scary. I've gathered my data and here's my advice…Groupon and Living...
Inexpensive marketing for your cleaning business 12 Apr 2012 | 04:50 am
If you are anything like I was, waiting for the phone to ring was a love/hate feeling. You'd love it when it rang with customers, and hate the dead silence. Majority of small business owners hav...
Start cleaning up with direct mail 4 Apr 2012 | 05:10 am
Over the years I have noticed an almost hatred grow for most small business owners and mail… more so those who own a cleaning service. I hear daily how 'nobody wants junk mail', and they are r...
Social media and your cleaning business 20 Feb 2012 | 04:18 am
In this day of social media madness it seems logical to implement it into your business… but it is a lot harder than it seems. I have many cleaning businesses I follow on Facebook and Twitter. Day a...
Advertise like a superbowl commercial and lose 8 Feb 2012 | 07:45 am
I bet you would love to have a commercial during the Superbowl. Just imagine 111 million people seeing your brand come to life in some entertaining way. If you had $3.5 million to spend on it you may ...
Are you to lazy to succeed? 28 Jan 2012 | 07:00 am
I know what you're thinking. I bet you would say you bust your ass with your business, right? I am sure you do work hard, but not likely where the most work should be put. Last week one of my Acce...
Postcard marketing done right 26 Jan 2012 | 02:43 pm
If you are looking to improve response from your mailers, you better first understand what makes them work, or fail. First thing Ilike to think about is what is it that I want this piece of mail to ac...
