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How Joint Ventures Affect Your Brand: 3 Factors You May Not Have Considered 11 Aug 2013 | 08:24 pm
When I first started my business I thought that joint ventures were the holy grail of marketing, and in a way they are. Joint venture partnerships if done right are one of the quickest ways to build y...
3 Easy Ways to Express Your Personality In Your Writing 4 Aug 2013 | 06:49 pm
One of the biggest challenges when writing articles and blog posts is making them sound less like a paper you wrote in college and more like something interesting that people will want to read. In sc...
Why Planning Is The Most Important Step In Your Website Design Journey 21 Jul 2013 | 09:22 pm
You would think that getting a website that works would be as easy as finding a designer you like, telling them what you want and badabing badaboom you have a client magnet! Unfortunately that’s not ...
How You Can Still Get Clients Even If You’re A Total Jerk 4 Jul 2013 | 02:37 am
As people in a civilized society we’ve all been taught to behave in certain ways and been told what is proper and not proper. We’ve been taught to be concerned about what other people think, and that ...
How to Choose Fonts For Your Website – 4 Common Mistakes To Avoid 23 Jun 2013 | 09:19 pm
Before I got into the business of creating websites for solopreneurs I had no idea that fonts were such a big deal. Having the right font can make your website look polished and put together, and the ...
How To Set Up Your Video Studio- And Why You Need One 16 Jun 2013 | 09:12 pm
It was only a couple of years ago that video was just coming onto the scene as a way of marketing yourself and I was desperately secretly hoping it would never gain a foothold because I hate being on ...
The Art of List Building: Building Your List In Just Two Steps 19 May 2013 | 09:11 pm
Building your email list of prospects is obviously a top priority for solopreneurs and there are literally hundreds of ways to do it. The problem is that because there are hundreds of ways to do it, ...
Why Being Completely Unique Is Impossible, And How You Can Still Stand Out. 12 May 2013 | 09:09 pm
This week was Brand Promise week in the Branding Game. To give you a little background this is where we examine what makes participants unique from 4 different angles and find the common thread that b...
3 Ways To Make Your Goals Easier to Achieve 5 May 2013 | 09:58 pm
We all have goals. As business owners it is in our nature to strive for something, and goals are something that we are driven to achieve. If we didn’t have that kind of internal motivation, then ownin...
3 Step System For Selling Your Coaching Programs 6 Apr 2013 | 09:09 pm
This week in the LOBoratory we talked about using your website as the backbone for all of your marketing, and a very cool 3 step system emerged from the conversation that I’d like to share with you. ...
