Theryanmcgrath - theryanmcgrath.com - Ryan McGrath
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David Ogilvy on Moonlighting 13 May 2013 | 12:29 am
Memo to Directors From: David Ogilvy Date: January 17, 1973 WE ENCOURAGE MOONLIGHTING, PARTICULARLY AMONG OUR COPYWRITERS. It gives them experience. It gives them more sense of responsibility. It incr...
Who to Read, Who to Study… 13 Sep 2012 | 08:43 pm
My Top Intellectual Influences: Jesus Christ, Dale Carnegie, Ludwig von Mises, David Ogilvy, Claude Hopkins, John Caples, Harry Browne, C.S. Lewis, Ted Nicholas, Gary Halbert, Ayn Rand, J.R.R. Tolkien...
Pulp Fiction Copywriting 4 Jan 2012 | 07:39 am
I read an interview yesterday with an author named Terry Harknett, aka George G. Gilman. If you don’t know him, Harknett is the author of almost 200 books, mostly pulp novels in the western and crime ...
Your Favorite Sales Letters of All Time? 4 Jan 2012 | 06:30 am
Dear Friends: What are your absolute FAVORITE sales letters of all time? Please list them below. At minimum, give us the headline. Even better, give us the direct link and/or the name of the copywri...
The Greatest Little Book on Salesmanship Ever Published 16 Oct 2011 | 01:49 am
For forty years it sat locked in a file cabinet, forgotten and unpublished in its author’s lifetime. Now the “greatest little book on salesmanship” is finally being released in print, thanks to Inter...
The Clip Show 13 May 2011 | 09:37 am
I was watching a Seinfeld rerun the other day. The entire episode was made up of clips from previous episodes. I found myself laughing along, even though I’ve seen most of these scenes 10 times each....
In a World Where Hollywood Puts Butts in Seats 23 Mar 2011 | 04:47 am
Been to the movies lately? I don’t know about you, but one of my favorite things about the movies is the previews (or “trailers” as they are technically called). And I’m not the only one who likes m...
