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Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and Local SEO 26 Aug 2013 | 10:23 pm
When it comes to local SEO and Google in particular, one of the first names you’ll hear cited as an expert from SEOs and business owners alike is Mike Blumenthal. His blog, Understanding Google Places...
Introducing: Inside the Search Studio 24 Aug 2013 | 03:09 am
The Search Agency is excited to announce another new and exciting series on The Search Agents blog: Inside the Search Studio. In this series, various members of The Search Agency will channel their i...
The Problematic Future of Microdata 23 Aug 2013 | 02:38 am
Did you just hear that? No? That was the sound of the Microdata Specification just quietly croaking in the background. In this edition of “While you weren’t paying attention” something very interestin...
Grant’s Rants: You Forgot About Usability 22 Aug 2013 | 11:58 pm
In this week’s episode, Grant is ranting about giving users what they’re looking for and giving search engines a thumbs up that bananas abound.
Paid Search Metrics that Are Popular for No Reason 21 Aug 2013 | 10:00 pm
In our final post in our series on metrics, let’s take a look at metrics that are often tracked but actually provide little value to marketers in the big picture. Paid search can be overwhelming. Th...
Paid Search Metrics Too Good To Be True (and What They Might Be Hiding) 20 Aug 2013 | 10:00 pm
In our recent post Paid Search Metrics With a Bad Reputation (And Why You Should Hear Them Out), we outlined the metrics that might signal a failure within an account when observed in isolation, but t...
Paid Search Metrics with a Bad Reputation (and Why You Should ‘Hear Them Out’) 19 Aug 2013 | 10:00 pm
Understanding the relative health and success of your online marketing campaigns can be a fickle activity. All too often, marketers make conclusions about their campaigns before truly understanding w...
Mobile: The Bridge Between Traditional and Digital Advertising 16 Aug 2013 | 01:43 am
In a world filled with so many forms of advertising, marketers are missing out by failing to invent engaging ways to activate consumers by enveloping diverse ad formats into one holistic campaign. It...
Grant’s Rants: The True Value of Traffic 15 Aug 2013 | 10:22 pm
In this week’s episode of Grant’s Rants, Grant is ranting about traffic metrics. While many advertiser’s pay attention to the sheer volume of traffic, Grant advises advertisers to measure the true val...
Using Responsive Web Design for Better SEO 12 Aug 2013 | 10:05 pm
As consumers become increasingly mobile, Responsive Web Design (RWD) has become an important aspect to consider when developing websites and optimizing user experience. As a result, it has become incr...
