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AdWords Enhanced Campaigns: Mobile Preferred Ads 27 Aug 2013 | 03:47 pm
Now we’ve all upgraded to Enhanced Campaigns, there are some Kinder Egg surprises in store. The first of these is Mobile Preferred Ads, a setting which allows the advertiser to create ads more likely...
Video: Understanding Impression Share 22 Aug 2013 | 02:37 pm
In order to understand impression share you must first understand how consumers behave online. Below is a video guide which explains how to evaluate how consumer behave online and more importantly ho...
Video: How & Why You Should Use Twitter Lists 22 Aug 2013 | 02:14 pm
Here at Tillison we understand that sometimes it is easier to show you something than try and explain verbally. This being the case we have created a set of videos that walk you through various aspec...
Google Affinity Categories 16 Aug 2013 | 01:59 pm
Google has recently introduced a new form of interest category for display network targeting. For a while now we have had Interest Categories so we can target the sorts of people likely to visit your...
Video Ads: Yay or Nay? 12 Aug 2013 | 03:57 pm
In the world of the Internet, there aren’t many places you can go without having something pop up on your screen; a little interactive game or a video that randomly starts playing. Sites such as Wikip...
Google+ For The Twitter Addict 9 Aug 2013 | 12:54 pm
Here are a quick run down of the features of Google+ in a way a Twitter Addict would understand. Public vs. Private Like Twitter, Google+ is public. But it isn’t. On Twitter everything you post is p...
Dynamic Search Ads 29 Jul 2013 | 06:39 pm
This brief article looks to explore the recent Dynamic Search Ad developments in Pay Per Click. What they are: In simple terms Dynamic Search Ads automatically create and display your ad based on...
Can Google Authorship Protect You Against Future Google Updates? 26 Jul 2013 | 01:32 pm
On Wednesday 24th July I stumbled across this article on Search Engine Journal. They are exploring the idea of ’Can Google Authorship Offer Protection Against Future Google Updates? Here is my respo...
The Press Power of Twitter 23 Jul 2013 | 06:59 pm
For the first time in British history, yesterday Clarence House broke the news about the birth of the Royal baby on their Twitter account (@ClarenceHouse) at the same time the announcement was made to...
Why Google+ is Important to Your Business 23 Jul 2013 | 04:03 pm
Everybody wants the best. The best profits, the best website, the best accounts, the best orders. Google wants the best search results. To stay ahead of the competition, Google has constantly change...
