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Technology simplifies the complex web of manufacturer channel marketing programs for OEMs and Distributors 7 Apr 2012 | 05:54 am
Are you a distributor or OEM struggling to keep track of dozens or even hundreds of supplier/manufacturer trade promotion funds (Co-op Advertising Programs, Market Develop Funds (MDF), Allowance and V...
Real Time Information + Real Time Decisions = Better Results 3 Apr 2012 | 03:16 am
Real Time Information = Real Time Decisions = Better Results Forecasting, budgeting, adjusting forecasts, and changing budgets, are all part of day to day business. We use history in planning. It i...
“Put your money where your market is” – Target your channel marketing spend 24 Mar 2012 | 09:24 am
Sales, growth, profits, budgets, how do we make it all work? How can we make sure our resources are used effectively? Every business has sales and profit objectives. Objectives which are intended to...
Is Social and Digital Media a Component of your Channel Marketing Program? 27 May 2011 | 05:36 pm
Think back just a few years ago – to advertise, you had your traditional media (print, broadcast, direct, telemarketing, yellow pages) and then came the internet and everyone built websites. Now fast ...
New Customer Acquisition via Channel Incentives 27 May 2011 | 05:36 pm
The ability to attract and retain new customers is integral to any business. New customers fuel growth throughout your business and can cross multiple product lines. You have devoted energy and resour...
Training for success in your channel co-marketing efforts 27 May 2011 | 01:28 pm
Being a member of TradeOne’s support team for many years has presented me with a unique opportunity to be involved in hundreds of co-op and MDF program reviews with clients across a spectrum of vertic...
