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APSOTW - judges' feedback 22 Jul 2013 | 10:44 am

Time for feedback on last month’s APSOTW assignment,  As a quick reminder, this was the brief: This is an exercise in the often overlooked art of defining the problem to be solved and therefore the r...

APSOTW - update 9 Jul 2013 | 10:02 am

Quick update. Thank you for all your entries - we got 14 in total. We are reading and collecting feedback over the next week or two and will put feedback here as soon as we can, Thanks to all who.....

Broken SWISS 26 Jun 2013 | 10:21 am

This post is two things: 1.  An open letter to the management of SWISS airlines (I'd try and talk to you but your frontline staff won't even connect you to their supervisor) 2.  Anyone considering fl...

A new Account Planning School of the Web 4 Jun 2013 | 09:11 pm

Well Rob, Andrew and I realized it was about time we did another APSOTW assignment. Here goes. This is an exercise in the often overlooked art of defining the problem to be solved and therefore the ro...

Make better memories 3 Apr 2013 | 11:12 am

I went out to listen to Daniel Kahneman talk tonight. (If you don't know him he's a psychologist who won the Nobel Prize for Economics and is esentially, the father of behavioral economics. His book, ...

Where are the new radicals? 30 Mar 2012 | 11:27 pm

(and no, this is not a post searching for those (admittedly good) one hit wonders). Last night, I was lucky enough to be in Toronto thanks to an invite from the terrific people at the ICA. And it seem...

What came first... 28 Mar 2012 | 03:39 pm

There was a piece today on Ad Age about facebook.  The conversation turned to ROI and the 'value' of a fan.  This is what Carolyn Everson of facebook said: "It's undeniable that a marketer wants to un...

Two brands (and one thing) that nailed it this year at SXSW 13 Mar 2012 | 06:24 pm

So, it's pretty much the end of SXSW Interactive (well at least for me). I think, as I mentioned earlier, one of my issues this year is it felt bigger brands were 'crowding out' the startups.  But two...

The problem with innovation 13 Mar 2012 | 09:46 am

Well it's my last day at this year's SXSW.  There has been some amazing stuff to consume and participate in (great talks by Google UX folk, the RIG extended family, the GE Garage and the amazing TED s...

Learning by doing 10 Jan 2012 | 05:41 pm

It's been quiet for a long time courtesy of the killer combination of craziness at the good ship GSP and not really having anything to blog about.  So must start New Year by getting back in to the rou...

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