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Y: Because We Like You 27 Aug 2013 | 06:29 pm

Here’s a naming trend that snuck up on me: names that substitute Y for I. Sometimes the Y stands in for short I, as in Glympse; sometimes it’s pronounced like long I, as in Mynd. The trend is most not...

Word of the Week: Hypnopompic 26 Aug 2013 | 07:24 pm

Hypnopompic: Of or relating to the process of awakening from sleep. From Greek hypno- (sleep) and pompē (a sending forth or escorting). “Hypnopompic” was coined by the British poet and psychical rese...

The Thrilla Called Vanilla 23 Aug 2013 | 09:36 pm

Food service on airlines may be disappearing, but food names on airlines are thriving, thank you very much. South Africa has Mango Airlines*, India has SpiceJet, and Japan has Peach, which I wrote abo...

More Classic 23 Aug 2013 | 01:23 am

Here’s a little follow-up to my recent Visual Thesaurus column about the meanings of “classic” in  branding lingo. (Access to the column is still restricted to subscribers, but you can read an excerpt...

Is the Meaning of Hybrid Changing? 21 Aug 2013 | 08:58 pm

I had to have some body work done on my car, a Honda Civic Hybrid, and I needed a rental for the duration. A friendly woman from Enterprise Rent-A-Car picked me up at the body shop. We had this conver...

Normal Distribution 20 Aug 2013 | 07:30 pm

Four of these Normals have gay themes. Ellen Barkin is in two of them. Attempting Normal, by Marc Maron (2013). “The New Normal” (NBC, 2012–2013). (Ellen Barkin #1.) Different Is the New N...

Word of the Week: Gentefication 19 Aug 2013 | 07:52 pm

Gentefication (hen-tay-fee-KAY-shun): A Spanglish portmanteau of Spanish gente (“people”) and the English suffix from “gentrification.” Defined as “the process of upwardly mobile Latinos, typically se...

August Linkfest 16 Aug 2013 | 04:14 pm

“The Man Who Has Stolen the Straw” (Armenian), “Way of the Birds” (Estonian), and other cultures’ names for what we call the Milky Way.  In Sanskrit, the galaxy is called “Mandakini,” which translates...

On the Visual Thesaurus: What Does Classic Mean? 15 Aug 2013 | 06:20 pm

From classic rock to Turner Classic Movies, from Classic Roast coffee to MapQuest Classic, we’re living in a new Classic Era. My new column for the Visual Thesaurus looks at the many ways classic, nou...

All -Ass Intensification Is Not Created Equal 14 Aug 2013 | 02:24 am

Ad for Big Ass Fans, New York Times Sunday Magazine, August 11, 2013: “Four microprocessors, one smart-ass ceiling fan.” “Big Ass” translates to “extremely big,” but “smart-ass” does not (yet)...

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