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Is Your Brand a Clutter Cutter? 5 Aug 2011 | 06:29 am
I have the honor of speaking today at the 2011 Postsecondary Career & Technical Education Summer Conference, at which I’ll be discussing It’s a New Brand Day: Brand Building in the Day of the New… New...
GRIT leads from a position where nothing is sure, but everything is possible. 22 Mar 2011 | 08:20 am
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Helvetica} Somehow we’ve tricked ourselves into thinking that we can be sure about things. We like being sure. We so like being sure that we want o...
GRIT Thinking 11 Mar 2011 | 06:28 am
GRIT thinking is thinking in terms of the possibilities, not the limits of what is possible. Posted via email from
GRIT and Fear 10 Mar 2011 | 04:31 am
GRIT is not shackled by fear. It accepts the necessity and embraces the difficult task of leading out of the comfort of the known into the uncertainty of the unknown. Posted via email from
Change – Transition – Vision 5 Mar 2011 | 05:39 pm
Change: What happens to us from the outside and over which we usually have no control. Transition: Our inner response to the changes we’re experiencing and over which we do have some control. Vision: ...
It Takes GRIT 3 Mar 2011 | 02:13 am
I know an explanation of what Red Dirt GRIT is all about is needed, and I’m gonna get into that soon, but at the heart of it is this: Building an authentic brand is hard. It takes great determination ...
Branding Consensus (There’s no such thing!) 2 Mar 2011 | 05:42 am
Abba Eban, the Israeli diplomat, once said, “A consensus means that everyone agrees to say collectively what no one believes individually.” A brand is not built by consensus. Rather, it is the manifes...
Your Logo Is Not Your Brand 25 Feb 2011 | 01:02 pm
Prospective clients approach our agency all the time and ask us to “create a brand” for them. This request is usually followed with the details of how they want their logo to look. It’s obvious that m...
Do You See It? 24 Feb 2011 | 03:32 am
I’m a passionate believer in the inherent creativity inside us all and our inherent ability to appreciate authentic creativity in all forms, whether we like it or not. The problem seems to occur when ...
Rallying Others 13 Feb 2011 | 03:21 am
Great post by Dave Kraft on theresurgence.com - A few weeks ago, I was on the phone with one of my clients. We were talking about what was pulsating in his heart and where he saw his church going. He...
