Urja - urja.com - Urja Interactive
General Information:
Latest News:
Spam Challenges in Email Marketing and How to Handle These Effectively 4 Feb 2013 | 12:30 pm
If email marketing is a part of your online marketing, as most businesses would have, it is imperative for you to know how much of your effort is always threatened by spam filters. The challenge of de...
Honey… that phone just killed my laptop!!! 29 Jan 2013 | 06:31 pm
They say 90s was the era of desktops. Towards the end of the last century, PCs had penetrated into bedrooms and at some places were also enjoying the comfort of sitting on laps. This century began wit...
Jo tera hai wo mera hai… does this apply to digital marketing on Facebook? 8 Jan 2013 | 05:08 pm
Time and again we see brands wanting to do Facebook campaigns that garnered great responses for other brands. Some who are new to social engagement think that there is a sure shot way of getting likes...
E-mail Marketing Tactics That Will Fly in 2013 8 Jan 2013 | 02:17 pm
2012 was a year we witnessed a huge surge in email marketing, mobile marketing and of course in content marketing. Email marketing, now, with evolving technology and a higher response rate is going st...
Awesome Branded Content (ABC)—Everything Official About It 2 Jan 2013 | 12:20 pm
Fierce competition and better market share drive brands to run the extra mile with new ideas and fresh creatives that will lengthen brand’s image in the ephemeral market-mind. Every time an ad comes a...
Brand, Branding, Business 27 Dec 2012 | 05:01 pm
A brand is the intersection of customers’ expectation and their experience. Do we really know the actual difference between Brand and Branding? To start with, let’s find the basic definitions of brand...
The Urja way of Integrated Marketing Communications 7 Dec 2012 | 07:19 pm
Integrated marketing is by definition – A holistic approach We use a simple 3 component, hi level framework to integrating the marketing communications for clients: 1.Consider the consumer buying cyc...
SES Conference New Delhi 28 Nov 2012 | 02:52 pm
We are speaking at SES New Delhi Panel Integrated marketing — What does it mean? As the debate on what to call SEO continues and much is made of the terms “content marketing” and “inbound marketing,” ...
Leave alone brands – I wonder if companies will exist as we know them today? 14 Jan 2012 | 08:04 pm
The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. ...
Leave alone brands – I wonder if companies will exist as we know them today? 14 Jan 2012 | 03:04 pm
The power to publish and be heard is THE revolution. A revolution as important as the invention of the wheel, as the development of the printing press … No more is there a divide. Everybody is equal. ...
