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Your Google AdWords Quality Score 22 Sep 2012 | 01:12 am
AdWords Keyword Quality Score has always felt like a mysterious, secretive number that you as a campaign manager had limited control over or real knowledge of. Recently the Google AdWords Support Team...
Yahoo and Bing Ad Changes 21 Sep 2012 | 08:50 pm
Some interesting changes have occurred recently at Bing which should make their PPC advertising service, formerly known as Microsoft Adcenter, more competitive with Google Adwords. First off is the na...
Knowledge is The Key to Online Success 18 Sep 2012 | 06:56 am
How effective is your Digital Marketing? Do you how visitors are finding your website, or how they navigate the site? On the web everything is measurable. If you don’t the right tools and knowledge to...
Is your Marketing Plan SMART? 15 Sep 2012 | 05:13 am
A SMART Marketing Plan is quite simply a plan built around clear objectives which are Specific, Measurable, Achievable, Relevant and Timely. No campaign should be launched without a clear purpose or o...
Google Adwords Partner Status 12 Jul 2012 | 06:34 am
Be Found More (Michael Owen Consulting) was recently granted Certified Partner Agency status by Google after meeting their rigid qualification standards. I provide a full range of Adwords services, fr...
Accredited by Microsoft 8 Nov 2011 | 07:11 am
I’m pleased to announce to my clients and colleagues that I have recently added another industry certification to my resume. Michael Owen Consulting (Vancouver Coast Marketing) is now one of only thre...
The QR Code as a Marketing Tool 21 Oct 2011 | 08:29 am
Before delving into the marketing uses and future of the QR (Quick Response) Code, we first should understand what they are and where they came from. Increasingly consumers are seeing small square gra...
More on Keyword Density… 27 Sep 2011 | 04:09 am
In a past article on Common SEO Myths I included Keyword Density in my list. For those of you who don’t know what that term refers to, in short it’s a theory that to properly optimize a page for a spe...
Google and the Keyword Meta-tag Myth 22 Sep 2011 | 03:52 am
I have been telling clients and others for several years now that Google Does Not use the Keyword Meta-tag. Most of the time my proclamations have been met with scorn, disbelief and amusement. Google ...
5 Mobile Adwords Tips 17 Sep 2011 | 05:57 am
The use of smartphones is growing at a rate faster than any other modern technology adoption. At the recent Vancouver SEMPO Google Summit, a Google spokesperson reported that 41% of Canadian consumers...
