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For Start-ups Processes are critical for growth 20 Aug 2013 | 10:34 am
You have got your first set of paying customers and have validated all your assumptions and now feel you would like to initiate actions for serious go-to-market. Every young enterprise looks forward t...
Online classifieds – calling again 14 Aug 2013 | 08:13 am
Hindu BusinessLine carried this interview of mine on online classifieds market. Online classifieds remains perhaps that most rewarding space thus far in the internet domain from an investment standpoi...
Cold-calling is a necessity for start-ups. But how do you go about it? 7 Aug 2013 | 06:04 am
Having worked hard to get that MVP (Minimum Value Product) in place, most start-ups struggle with getting those first set of reference customers that would help them validate their assumptions and sca...
SWOT Analysis – Importance and Need 31 Jul 2013 | 07:06 am
For those who are not aware of SWOT, it stands for Strength, Weakness, Opportunity and Threat and an analysis of all these factors is done for any new product, service or company. I have come across m...
Impact Investing in India – three trends worth noting 19 Jul 2013 | 01:26 pm
Recently, impact investing in India has been taking center stage in the news. For example, Omidyar Network recently awarded $800,000 in grant funding to six organisations providing a spectrum of servi...
Sales Strategy for startups 4 Jul 2013 | 05:34 pm
Strategy — As word describes — covers both Long Haul and Short Haul Objectives. Strategy Differs for companies to companies — In a typical MNC / Established Companies , there is core team of Strategi...
Blogging helps to generate traffic for your site 11 Jun 2013 | 09:07 am
Having built a great website, how do you get traffic to your site? It is one thing to have product or service relevant content, but what would be found more interesting is regularly updated content re...
How critical is Mentoring for start-ups? 4 Jun 2013 | 09:35 am
From my experience of the last 12 years with start-ups, the issue is with the entrepreneurs understanding and acknowledgement of the importance of a Mentor. In most cases, a mentor is supposed to be a...
Internet in Tier II/III towns 3 Jun 2013 | 02:25 pm
My article in Strategist regarding the challenges and opportunities for Internet services in Tier II/III towns. Read on… http://www.business-standard.com/article/management/overcoming-the-digital-divi...
HBR – How to negotiate with VCs 3 Jun 2013 | 02:07 pm
Excellent article on how to negotiate with VCs – valuation is just the tip of the iceberg. Other terms, as well as ensuring alignment through the negotiation process are far more important. Read on… H...
