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A dummy’s guide to Facebook Ads reporting 27 Aug 2013 | 05:00 pm
If you found Facebook’s targeting options extensive, wait until you reach their reporting section! As great as it is to have a multitude of metrics to compare, it can also be a little daunting to unde...
Thin content and SEO: a rocky (road) relationship 23 Aug 2013 | 06:21 pm
Even if you have a passing interest in search engines and the algorithms behind them, you’ll know that accuracy and relevance of web content is absolutely paramount in delivering the best result for a...
What is Content Marketing? 22 Aug 2013 | 06:37 pm
This phrase effectively developed out of consumers wising up to traditional marketing techniques. TV adverts can be skipped, online plug-ins can block banners on websites and full-page magazine advert...
B2B content marketing: Writing for a business audience 22 Aug 2013 | 02:37 pm
Content marketing isn’t just about targeting the consumer. It’s actually a great tool for reaching influencers and decision-makers in the B2B sphere. Although don’t just take my word for it. A recent...
Google’s Manual Action message 19 Aug 2013 | 05:57 pm
A few weeks ago, Google launched a new section in Webmaster Tools that allows website owners to see if they have a manual action on their site, thereby better helping webmasters to improve their offer...
The Page Speed Gospel According To Google 16 Aug 2013 | 02:45 pm
It is without doubt that page load speeds can – and do – affect rankings. This has been discussed, reviewed and written up many times, but is rarely considered a top priority. At the time of the page ...
7 Tips to Boost Your AdWords CTR 15 Aug 2013 | 07:04 pm
Improving your click through rate will not only boost traffic to your website, but it also benefits your Quality Score – the metric responsible for the cost of your clicks and your ad position in the ...
Comparing PPC performance over time 14 Aug 2013 | 09:18 pm
One of the most fantastically amazing things about PPC is its abundance of data. We love data. We love it a lot. Pretty much anything you want to know can be tracked in black and white. Or green if ...
3 Steps to improve your guest blogging 13 Aug 2013 | 03:02 pm
If you are going to take the time to do something, do it properly. Poor workmanship always comes back to haunt you and I can say this out of expensive personal experience – otherwise known as my attem...
Getting the most from your SEO agency. 8 Aug 2013 | 08:53 pm
This is a bit of a funny post for someone at an SEO agency to be writing. It’s also just a post covering things from my personal perspective in the hope that it might help a few people get more from t...
