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How To Track Sales With Google Analytics and Big Commerce 27 Aug 2013 | 11:02 pm

Recently we adopted an ecommerce site built with Big Commerce. For those of you that don’t know, Big Commerce is a platform for building ecommerce websites. If you know me at all you know that when it...

3 Ways to Use Twitter to Enhance your Blog 23 Aug 2013 | 09:00 pm

There are so many ways to integrate your blog content with your social media initiatives. Most blogs have some type of social media sharing built-in to make it easy to tweet the content on Twitter or ...

Is Social Media Right for Your Business? 20 Aug 2013 | 09:05 pm

The question of whether or not your business should be on social media is best answered by a series of questions your business or organization should discuss. Before diving into these questions, I wan...

Has Twitter Lost Its Cool? 14 Aug 2013 | 04:40 am

Twitter was the “it” thing for a while, and it seems many people jumped on the band wagon. Maybe you were one of those people? If your Twitter presence has stalled-out or you’ve lost focus, I want to ...

Facebook Analytics You Can Actually Use 9 Aug 2013 | 10:00 pm

Facebook has launched the new Page Insights with analytics, graphs and well-organized data that Community Managers can actually use. I am thrilled to see this, as it is a huge improvement over the pre...

Why “Bing It On” Really Matters To Marketers 7 Aug 2013 | 04:33 am

If you’ve been keeping your eyes on the search engine headlines lately you may have noticed the clever, “Bing it on” slogan that Bing is using. If you haven’t noticed it it’s basically like the classi...

5 Tips for Effective Calls to Action 31 Jul 2013 | 12:10 am

Calls To Action are critical to help your business reach goals and measure the effectiveness of your online presence.  It’s important that you choose clear CTA’s and place them strategically within yo...

New Gmail Tabs and your Email Marketing 25 Jul 2013 | 04:13 am

Do you use Gmail?  Do your customers use Gmail? Recently, Google made some changes to the Gmail layout, which automatically filters some of your emails into “Promotional” and “Social” tabs. We have f...

Don’t Use Social Media To House All Of Your Content 19 Jul 2013 | 04:21 am

This is a very complicated topic to write about and one that is very important to understand. It is complicated because in no way shape or form do I want you to read this post and walk away thinking t...

What is a Community Manager? 11 Jul 2013 | 10:42 pm

Even though social media, blogs, and mobile have totally changed the marketing world in the last 5+ years, I have found that a lot of people still have no idea what a Community Manager is, and even so...

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