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Knowing Nodes: A Marketer’s Look at Facebook’s New Graph Search 27 Aug 2013 | 03:32 pm
Brace yourselves: According to an article from Search Engine Journal, Facebook’s Graph Search will someday change the search marketing and SEO game, even outside the realm of Facebook. The major fact...
Patient Satisfaction Is the Name of the Game; Social Media Is a Player 26 Aug 2013 | 03:09 pm
Every hospital knows Medicare is beginning to tie some payments to patient satisfaction. What the smarter ones are discovering is that social media offers a quick, broad and often highly effective sam...
Fathom’s 4th Inc. 5000 Appearance (Thank You, Clients & Partners) 24 Aug 2013 | 12:47 am
Being named to the Inc. 500|5000 list of the nation’s fastest-growing private companies for the 4th consecutive year is an honor we want to thank all our clients and partners for helping us achieve. I...
The Gmail “Promotions” Tab & Its Effect on E-commerce 23 Aug 2013 | 03:39 pm
The new Gmail tabs were introduced last month, and email marketers have mixed reviews (read the review from Fathom’s Stephen Epple). E-commerce mail is typically sent directly to the “promotions” tab ...
Simple Forms Result in Big Conversions 23 Aug 2013 | 01:19 am
With just one form field change, Fathom’s talented conversion rate optimization (CRO) team was able to increase leads 70% for one of our clients. This simple A/B test case study was selected as a grea...
LinkedIn University Pages Will Change Higher-Ed Networking 22 Aug 2013 | 04:57 pm
LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the to...
New Gmail Tabs Still Reach Engaged Users 21 Aug 2013 | 06:45 pm
Email marketers: The sky hasn’t fallen with the new Gmail tab rollout. Earlier this month, we answered some common questions and concerns about Gmail tabs that were fully rolled out in late July. And...
Online Tools Predicting Hospital Readmission Risks = Great Health IT Marketing 21 Aug 2013 | 04:16 pm
Some new studies show online tools coming up with useful healthcare probabilities. One of them (from the journal Medical Care via Orthopedics Today) looks at how a calculator that crunches EHR data to...
Top 14 Most Popular EHR Vendors 20 Aug 2013 | 08:32 pm
Many physicians are frustrated by their Electronic Health Record (EHR) vendors. In fact, a February 2013 study by Black Book rankings found 17% of physician practices are looking to switch EHR vendor...
Where Social Media Is Headed for Online Retailers & E-Commerce 20 Aug 2013 | 03:55 pm
Social media use been growing at an astonishing rate over the past several years, and it’s important for online retailers to take notice. According to Hubspot, social media use in the United States ha...
